Getting Back in the LinkedIn Game?
Viveca Hess, J.D.
Former lawyer leveraging LinkedIn™ for lawyers to gain quality referrals and qualified clients efficiently (when not ocean swimming).
LinkedIn really hasn’t changed much at all since you created your account back in 2002. It’s still the resume portal, one-way bullhorn, white collar, purely professional, formal job prospecting platform it’s always been.
Right?
Said no one ever who has been hanging around LinkedIn land this last decade!
Calling all lawyers who have been living under their lawyering rock, it's time to brush off your LinkedIn profile and get back in the game! Why?
- Professional Networking: Yep, LinkedIn is still the number one place to network, and if you’re not playing in this sandbox you’re missing out on opportunities to connect with peers, clients, and referral sources.
- Career Development: LinkedIn still offers a wealth of resources for you if you are looking to further your careers, including job listings, professional development courses, and industry insights. Sure, this hasn’t changed much since yesteryear.
- Brand Building: A well-maintained and positioned LinkedIn profile helps you build your personal brand, establish your expertise, and raise your visibility in the legal community.
- Business Development: Done the right way, LinkedIn is a powerful tool for business development, allowing lawyers to showcase your skills and expertise to potential clients and referral sources.
- Reputation Management: In today's digital space, you need to be mindful of your online reputation. LinkedIn provides a platform for you to build a positive online presence and demonstrate your professionalism and integrity to colleagues, clients, and the public.
- Direct Messaging: LinkedIn's messaging feature gives you an opportunity to connect and communicate with your network on a more personal level. By sending personalized messages to connections, you can nurture relationships and stay top of mind with potential clients, referral sources, and colleagues.
- Learning, Growing: To learn from other lawyers. LinkedIn is a great place to connect with other lawyers and learn from their experiences.
- Content: Sharing relevant, thought-provoking content on LinkedIn will help you establish themselves as thought leaders in their field. By commenting on and sharing the content of others, lawyers can also build relationships with others in their network.
Content and engagement is where the biggest shifts have happened since you created your account a decade ago!
HOW we engage has undergone a massive change, and if you haven’t been around to see it, LinkedIn has rolled out several new features at a rapid clip to clearly encourage us in this direction.
Recommended by LinkedIn
Do you want to find out more about this new direction, how LinkedIn has changed since a decade ago, and how to update your Profile so you can tap into it all?
And, show up like you know what you’re doing?
Here’s your circling-back-to-LinkedIn-after-an-extended-time-off INVITATION!
If LinkedIn is luring you back, and you’re planning to rekindle your professional flame…
Thursday April 20, 12p pst / 3p est
Here’s what I’m covering during this hour (and answering for another half hour)....
1. SETUP Essentials and best practices for your Profile.
2. STEP UP your Profile with LinkedIn's latest features.
3. SOAR your Profile with little-known strategies and tips.
4. OPEN Q/A for your individual questions related to your practice/purpose.
If you’re ready to dust it off and get back into the LinkedIn game, then
I'm capping at 20 so I have the bandwidth and time to answer individual questions in a meaningful way, so first come, first served.
Because this is for a limited group and to ensure you’re serious about getting your game back on (show up), there’s an accountability price…
$29 to reserve your spot or
$49 if you want a 30 minute 1:1 Lawyer Laser Session with me (if you’re ready to start firing on all cylinders lickety-split!)
Thursday April 20, 12p pst / 3p est