Your Words Matter: Mastering LinkedIn’s Legal Language

Is your LinkedIn speaking your language?

Words have power—especially yours. Did you really think it was just about legalese?

So many questions about personal branding have been coming at me lately, so let's start here... 

As a former legal practitioner turned LinkedIn practitioner, I know a thing or two about making words work harder. You're not just practicing law; you're crafting a narrative that resonates with your peers and potential clients alike.

Defining Your Brand Voice

Think of your brand voice as your firm’s personality in words. It’s how you’d sound if your practice could speak—distinct, refined, and compelling. This isn’t about echoing the courtroom drama but about making every word count where it matters most—in your connections.

A brand voice is:

• Not merely your courtroom rhetoric.
• Not a mirror of client expectations.
• Not fleeting legal trends.
• Certainly not a replica of your competitor’s style.

Choosing Your Tone: More Strategy, Less Guesswork

Consider your brand voice as a spectrum of legal expertise meets personal flair. Whether you’re aiming to be seen as a guide, an innovator, or a trustworthy ally, your tone should reflect that.

This is about aligning your voice with your professional identity and the needs of your network.

Three Key Moves to Define Your Brand Voice

1 / Embody a Feeling

Your words should carry the weight of your expertise and the warmth of your approach. Aim to leave your reader feeling understood and well-served, much like a successful client consultation.

2 / Ignore Passing Fads

Authenticity doesn’t follow trends. Craft a voice that fits like the bespoke suits of your wardrobe—timeless and professional.

3 / Solicit Honest Feedback

Before you go public, let trusted colleagues or mentors weigh in. It’s like peer reviewing a brief before submission—essential and enlightening.

In Summary

Your LinkedIn presence isn't just about networking; it's a dynamic platform to showcase your professional persona. Crafting a unique brand voice helps you stand out and resonate more deeply with your audience.

Closing Argument

Remember, on LinkedIn, every post, comment, and share is a testament to your brand. As the saying goes in our line of work, "Not only must Justice be done; it must also be seen to be done." Let your LinkedIn strategy be visible, vocal, and virtuous.

[And, if you need a framework to dial this all in efficiently, DM me and I'll get this to you!] 

Happy Friday, and here's to your thriving practice of law and life, 

P.S. What do you want your LinkedIn network to feel after they read your posts?

LinkedIn Consulting / Coaching / Training  for lawyers & law firms. Creator of the VIP Day: LinkedIn Lawyer Launchpad™ (You + Me and your Profile + Content in one day)