Getting ghosted on TikTok Shop? 👻

Getting ghosted on TikTok Shop? 👻

Halloween is around the corner! We hope your Q4 isn't too scary so far. 🎃 

This week, I'm covering:

 ❤️  How one TikToker got millions of views with a miracle cleaner

🛍️  What brands can do to level up on TikTok Shop

🗞️  Meta and TikTok's brand-new social ad features to watch

✨  And more! 

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How a #CleanTok Review Captivated 2.9M Viewers 🧼

Photo Credit: @jasminelatisha1

This video is a perfect example of micro-influencer magic! ✨

With just 6,500 followers, creator Jasmine (@jasminelatisha1) earned over 2.9M views with her viral demo of Miss Mouth's Messy Eater Stain Treater.

After purposely smearing her shirt with a strawberry, the creator sprays the product on the stain and continues rolling as it disappears in real time.

The demo was a hit with viewers captivated by the fast-acting results. And the comments section was flooded with 100s of variations of "I need this" and "I'm sold!"

What We Love: ❤️

  • The video is simple and edit-free. Jasmine’s uncut video is as real as it gets. She even notes "I'm not even going to do a time-lapse." Instead, the product speaks for itself.
  • The built-in "before-and-after" hook. The creator grabs viewers' attention by staining her shirt in the first five seconds. As a result, we want to see the outcome and whether the product delivers. This hook works!
  • Authentic personality and engagement. This video feels like a friend sharing a recommendation, not a sales pitch. The creator feels relatable, especially when she says "If you're clumsy, this is a game-changer."

Check out the full video here!


Snack-Sized Social News 🍪

Social news moves fast! Here are a couple of headlines to keep you in the loop: 


TikTok Shop Tips You Can't Miss This Halloween 🎃

Getting ghosted by TikTok Shop affiliates? Have a set up question and can't get in touch with TikTok support? We’ve got you covered! 👻 

Join our Halloween webinar "TikTok Shop Strategies for Sellers: Set Up, Affiliates & Driving Sales" to get expert advice to tackle your biggest TikTok Shop challenges and become a top seller. 🛒🥇

In this fireside chat, Kristen Wiley (Founder & CEO of Statusphere) and Kendall Fargo (President of GrowMojo Marketing) will share their tips for brands wanting to grow sales on TikTok Shop. 🎙

You’ll learn all about:

     🎃 Integrating with TikTok Shop seamlessly

     🎃 Choosing the best affiliate setup for your brand

     🎃 Building awareness with the right products

     🎃 What’s next for TikTok Shop & e-commerce

Register below and get ready to transform your TikTok Shop strategy!

Register Now


ICYMI 📬

Check out these resources from Statusphere that you might have missed: 


We'll be back in two weeks with more news to level up your marketing strategy!


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