The gift that keeps on giving - how to make a meaningful impact

Originally sent exclusively to The Letter subscribers on July 22. Want to be the first to get my personal newsletter in your inbox every Monday at 7am? Subscribe for free here.

Various shenanigans happened this week, leaving me spoiled for choice on what to write. I started writing The Letter on Tuesday with a good idea to share but, like an unexpected lightning strike, more urgent matters forced me to stop and start over.

That's the trouble with my brain: so many memories and points of order flit through my mind every day. I was torn between three subjects.

Here are the three main highlights of the week:

1. I listened to a podcast about a Harvard business research topic on “How engaged employees lead directly to positive EBITDA”. It was insightful, and I agreed with it. I can't wait to share this with you.

2. A piece on the value of planting trees that you might not benefit from. Individuals who practice this are truly remarkable and contribute positively to our planet. If you ever meet such people, stick close to them; they'll make you a better person.

3. Giving is the beginning of receiving, especially when done without expecting anything in return. I have decided to go with the latter point. Don’t worry, all points will eventually make an appearance as we journey through the weeks together.

To be honest, there were more points. Earlier in the week, I had a chat with JB. He’s the fashion guru who co-hosts my podcast, the Business Broadcast.

If you ever want to meet the man behind keeping Next and TKMaxx running, head over to the podcast on YouTube and see his Alan Titchmarsh starter kit; he's always sporting it.

He's the man we all know, dressing three seasons later than the rest of us. He's fiercely proud of his shopping bargains - wearing them not only to acknowledge middle age, but to be proud of it - knowing that even Martin Lewis would approve.

Today, let's explore the magic of thoughtful gifting in the realm of entrepreneurship.

During a recent consultancy session with a delightful individual who is a regular "James Sinclair" content consumer, I learned that he is well-acquainted with my interests in good business books, cooking, and ice cream, particularly Rossi Ice Cream. He was aware of all this. If regular readers recall, I recommended my top 8 business books in a previous letter. If you missed it, you can access past letters on my Business Blog. One of my top recommendations was How to Get Rich by Felix Dennis. Oh, what a remarkable person he must have been. This client was more of a private investigator of me, also aptly named James.

James, dressed sharply in a crisp white shirt and a modern jacket, came prepared with energy, packages - and an oat latte he had made from his company, Nutriseed, which he built into a multi-million-pound revenue generator in just four years.

The drink he offered me was delightful and my first experience of an alternative milk choice - there are more milk options available nowadays than bank holidays. 

Nothing gives me anxiety, other than understanding why - out of nowhere - we have such complications over milk in 2024. How did people cope for millennia with 1 choice? 

It gets right on my goat - and no, I don't like Billy’s milk either. But James said... "I know of your admiration for Felix Dennis, as I encountered him while working near his office back in the EARLY 2000's (when 1 milk was good enough)." “Intriguing”, I thought. I knew a captivating tale was about to unfold on one of my heroes. I relish a good story. James said: "He even signed one of his books for me." As I was on the edge of my seat, James produced the book. My eyes alight, he handed it to me — a signed copy of one of Felix's books (he penned several). I was in awe of his flamboyant signature. 

Then came the crescendo...

“James, this is for you, as a token of appreciation for all your content.”

James mentioned that these gifts were expressions of gratitude for the substantial savings he had accrued through my contacts and advice.

It was truly special, far surpassing the usual wines or boxes of chocolates, as thoughtful as they are. I then shared my direct email and phone number—a practice I typically avoid. James now has my direct contact.

He’s an exceptional entrepreneur, but more importantly, a visionary thinker. He could have handed me a £5,000 cheque that day, which I would have forgotten, but the way he made me feel will stay with me always.

Gifting your admirers, sending meaningful gifts—it truly works. People appreciate it, but they adore it when you go the extra mile and truly understand what they value.

Since I started producing content, I have received numerous gifts - predominantly chocolates and wines. However, being teetotal and not a fan of fancy chocolates, I prefer Yorkshire Gold Tea and some Cadbury chocolate fingers over truffled, rose-scented chocolates. Honestly, poncy chocolates are not for me.

If you aim to build lasting relationships, a little research can go a long way.

Every Tom, Dick, and Harry attempts to secure a spot on my podcast nowadays, eagerly scouring the internet for my direct contact details.

Some succeed, sending messages claiming why they, and their expertise, should be featured on my show, asserting to be avid fans. However, it's apparent that they haven't once listened to the show and just want to flirt with our ever increasing audience and steal you for their customers. I respond succinctly, finding this practice rather irksome.

You see, my favorite gifts are a box of tea, some children's biscuits, a frying pan, and a book.

I would have James on my podcast - in fact, I'd put him at the front of the queue.

If you seek to wield influence or attract customers, the art of thoughtful gifting holds tremendous potential.

However...

In a world of ordinary gestures, be extraordinary. 

Do not send fancy chocolates, hampers, or wine. Instead, strive for something unique.

Take the time to understand the recipient's preferences.

It can be life-changing and profoundly impactful.

Remember, us humans work like this: "We always forget the cost, but we never forget how they made us feel.”

I have long contemplated the key traits that define successful individuals in the realms of entrepreneurship and business. As I mingle with successful people, a common thread begins to emerge.

Hunger is the primary trait that underscores all others. When driven by a relentless pursuit of success, one can achieve their goal to some extent. 

However, what expedites this journey and amplifies success is "access.” Access to rare and advantageous forms of leverage includes:

• Connections
• Talent
• Capital
• Location
• Engaged audience
• Proficiency in marketing and sales
• Establishment
• Strategic location
• Demographics
• Branding/Intellectual Property
• Aesthetic appeal (let's face it, individuals like Taylor Swift and Brad Pitt benefit from this, and launching a restaurant in Lake Como can undoubtedly enhance one's prospects).

The encouraging news is that a significant portion of wealth is generated within one generation but often dissipates by the third generation. Building connections—or gaining access to them—is a skill entrepreneurs master.

A simple gift of a frying pan and a signed book granted James access to my network and me.

A key reminder: if you find yourself at a standstill, lacking the progress you desire, remember—you're not a tree, you can move.

To your continued success,

James

P.S. I heard a quote this week and it's fast becoming my favourite: "You develop your personality in private, so it serves you well in public.”

Imagine the access that philosophy could give you.

Originally sent exclusively to The Letter subscribers on July 22. Want to be the first to get my personal newsletter in your inbox every Monday at 7am? Subscribe for free here.