Gin Provenance & Premiumisation

Premiumisation is a key driver in the global gin market presently and likely to accelerate as discerning consumers increasingly seek out gins with transparent provenance. At the Arbikie Distillery, we were delighted to be included in the prestigious, Drinks Business feature on 'Field-to-Bottle' distillers, a small, but distinctive category when there are so the many new gins being launched globally. Fundamentally, we see the visibility of our whole growing and distilling process as being key to the long-term growth and success of our business.

At Arbikie we're lucky to have inherited our family farming business which allows us to grow our own ingredients, and with our ethos of 'creating a family of world-class spirits', we choose to distil all of our spirits from scratch. This is not easy and it's definitely a more costly approach, but we know it gives us transparent traceability. Our loyal consumers tell us that they can "taste the difference", and it's also probably also a key factor in why all of our core spirit family have won world gold awards.

The provenance of gin debate is definitely hotting up with Hayman's Gin recently hosting a industry debate on protecting gin authenticity. As a result, its been suggested that the focus is likely to turn onto the provenance and traceability of gins, especially onto where the majority of gins are sourcing their base spirit. Most is bought in from large, centralised suppliers who specialise in producing the key part of any gin using bought-in Grain Neutral Spirit (GNS). This debate has has led to suggestions to create similar production rules to whisky, and where labelling could include the country of origin of the GNS, and where and how it is made.

This momentum is also likely to increase with the use of rapidly-advancing technology, with the likes of Adelphi Distillery using Blockchain technology to detail their full whisky production process, from 'Farm-to-Bottle' for their consumers. Their on-bottle technology allows their consumers to gain transparent and detailed growing, distilling and bottling information and their recent release has been warmly received in-market.

At Arbikie, we're keen to embrace this positive change so that our discerning consumers can enjoy and understand our own 'Field-to-Bottle' process, from the growing & harvesting of our barley, potatoes & rye, to how we distil and bottle at the Arbikie Farm Distillery.

Drink Business 'Distillers that grown ingredients for their base spirit' ow.ly/jWXN30lXHzL

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