Give them what they want and they will buy it!

If only it was that simple.

Unfortunately, we all know it isn't.

That's why our design researchers are a collection of experts that all have a background in product design and psychology. This means they know what questions need to be answered to design the right products and services for commercial success. Unearthing the right opportunities to delight your customers is all about understanding their World.

Our mission is to unlock true value for your customers, transforming insight into market-leading products.

We never assume we know what they'll want. When you look carefully, they often surprise you. Our experts quickly extract the useful insight and present it in an easily digestible way that galvanises a team.

We sweat the small stuff so that every aspect of the design detail is carefully considered, to ensure that what we deliver will delight customers - our customers and in turn their customers.

“Not only do they love this fantastically designed vacuum which was developed with maniacal attention to consumer satisfaction of every touch point, the process and attitude Smallfry applied to this project has defined the way all #Hoover vacuums have been developed since and this can be seen in all of them having 4.5* and higher consumer reviews. The transformation of the brand has begun!”

Martin Knight, Chief Strategy officer SDA Haier Europe

If you have a new product or service development challenge that might benefit from our unique customer centric approach, we would be pleased to share how we might help.

For a no obligation discussion about your next innovation, call us now on 02476545678 or contact us via Linkedin.