GO2NFT presents The Fashion Traceability News Thread #96
GO TRACE - More Traceability, for Responsible Fashion
Traceability rules, tips, events, networking, tools, laws, training and more, for the clothing industry.
Dear GO TRACE Community,
Welcome to the 96th edition of our GO TRACE Newsletter. We are delighted to have again Go2NFT to supports us in our mission to bring you fresh news on fashion traceability and transparency.
As 2024 comes to an end, an article was published this week on the textile industry’s forecast for 2025. To me this article suggests that traceability and transparency could play a major role in the textile industry. Blockchain technology is expected to enable transparent supply chains, giving consumers visibility into the ethical origins of their products. Circular fashion initiatives will focus on repairable, recyclable and biodegradable materials, requiring clear documentation of processes and impacts. Microfinance should support fair trade and ethical sourcing, helping small producers comply with traceability standards. Additionally, the adoption of waterless dyeing and carbon-sequestering textiles will require transparent reporting to verify environmental benefits. As Gen Z demands greater accountability, brands will need robust traceability systems to build trust and adapt to changing trade policies.
I leave you to explore the rest of this edition!
Catherine Lomonaco Membré
Founder, GO TRACE
Partner Article
Go2NFT presents its approach to enhancing transparency and authenticity in the fashion industry with Phygital NFTs, bridging the gap between physical products and their digital counterparts. This article explores how Go2NFT’s solutions empower brands to combat counterfeiting, engage consumers through innovative experiences, and promote sustainable practices. By leveraging blockchain technology to ensure product authenticity and provide detailed information about origin and impact, the company is redefining responsible fashion for a more accountable future.
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🌟 INDUSTRY INSIGHTS
The textile industry in 2025 will see a shift toward sustainability with traceable supply chains, circular fashion, and waterless dyeing, alongside consumer-driven trends like slow fashion, premium quality, and wellness-enhancing fabrics, while technological advancements and economic shifts redefine global supply chains.
The European Fashion Alliance's 2024 report highlights that despite strong intent, European fashion brands face significant barriers like financial constraints, lack of expertise, and insufficient tools, emphasizing the need for standardized guidelines, financial incentives, and collaboration to drive sustainable transformation.@European Fashion Alliance
Article in Italian
Italian Minister of Environment Gilberto Pichetto Fratin emphasized the importance of ensuring traceability and transparency across the textile supply chain during the G7 ACT meeting in Venaria, advocating for sustainable and circular design to combat fast fashion and reduce waste and pollution.
Advanced technologies like AI, blockchain, 3D printing, and smart textiles are transforming fashion by improving supply chain transparency, reducing waste, enhancing customization, and integrating sustainability into the design and manufacturing process.
SustainableNXT 2024 convened industry leaders and innovators to honor 15 champions across eight categories, showcasing advancements in traceability, circular fashion, and sustainable technologies.
🚀 BRAND INITIATIVES
Denim Tears is implementing digital product passports to combat counterfeiting and enhance customer trust, while the fashion industry anticipates regulatory changes. Additionally, there are signs of a potential NFT resurgence despite recent skepticism among brands.
Coachtopia, a sub-brand of Coach, launched the Alter/Ego line, creating unique bags from leather waste sourced from Coach's supply chain, each featuring a digital passport for traceability and facilitating easy resale.
Haelixa has partnered with C&A to enhance organic cotton traceability using DNA markers, promoting transparency and sustainability in the supply chain. This initiative aims to support eco-friendly practices while fostering consumer trust over the next three years.
👕 SUPPLIER INITIATIVES
Waverley Mills in Tasmania exemplifies sustainable domestic manufacturing by processing Australian wool locally, contrasting with the prevalent practice of exporting unprocessed wool, while ensuring traceability in its supply chain.
Jan Bogaert, CEO of BMSvision, discusses the company's innovative MES solutions that enhance efficiency, quality, and sustainability in textile manufacturing. With nearly 50 years of experience, BMSvision aims to revolutionise the industry through data-driven insights and digitalisation.
📋 COMPLIANCE AND STANDARDS REVIEW
The European Union’s upcoming Ecodesign for Sustainable Products Regulation (ESPR) and Digital Product Passport (DPP) aim to revolutionize fashion by focusing on durability, traceability, and sustainability, but industry leaders express concerns about technical criteria, supply chain complexities, and financial burdens for smaller businesses.
The European fashion industry faces challenges adapting to new EU Ecodesign regulations, with many brands unprepared and seeking financial support. Concerns about competitiveness against lower-cost manufacturing countries are growing amid a wave of impending legislation.
France's new legislation aims to reduce the environmental impact of fast fashion through taxes on low-cost garments and bans on advertising for cheap textiles, promoting sustainability while raising concerns about potential repercussions on garment workers and supply chains.
🔗 CROSS SECTORS
The Indian government plans to make hallmarking mandatory for gold bullion to ensure purity and consumer protection. This initiative has significantly increased registered jewellers and hallmarking centres, enhancing trust in the jewellery industry while promoting global brand aspirations.
Thank you for reading this new edition of the GO TRACE Newsletter.
We appreciate your continued interest and support.
Read our previous editions to catch up, and subscribe for future updates!
Exceptionally there will be no edition next Friday.
We will see you next Tuesday, December the 17th, for our 97th edition!
Business Development Executive | Growth Strategist | Unlocking Opportunities
1moExciting insights in the GO TRACE Newsletter! How do you see transparency influencing consumer trust in fashion by 2025? On another note, I’d love to connect—feel free to send a request!
Digital Transformation | Blockchain | Web 3.0| IoT | NFT | IT | Consulting in Tech
1moThe use of utility NFT's in combination with permanent marking of the physical product gives us guarantees of authenticity that could not be provided until now. In addition, new customer loyalty and engagement systems can be built.