Google Ads newsletter - week 37

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 37.

Sponsored Partnership - Pitfall: Using ROAS to measure profitability

What’s the biggest pitfall for Google Ads Specialist working with e-commerce businesses? - Using ROAS to measure and evaluate profitability.

Revenue isn’t profit - and for most e-commerce businesses, all revenue coming in doesn't have the same profit margins.

That’s why we help e-commerce businesses and their agencies calculate the exact profit of all revenue and send it to marketing channels.

This way, you can see exactly how much profit each ad generates - and scale ad spend on the most profitable ones.

Book a demo with our account managers, and they will show you how to get started.

Paid newsletters

I have launched a new newsletter.

In this newsletter, I will dive deeper into the news items & share videos and templates.

This means that I will tell you how you can implement news and what the news items mean for you.

You will receive at least 4 newsletters every month with a deep dive. Join here.

Big update to the Google Ads Playbook!

I just made a big update with new scripts and PDFs that I have added to the playbook. Make sure to check it out here.

Google Ads News

YouTube Segment

Just got this message from Anastasios Karolos Tzenos since when can you see the YouTube performance at segmentation?

Update Data Flow

As of 16 September 2024: When Google’s clients and partners use Google’s ad services, Google will, in some cases, rely on the Swiss-U.S.

Data Privacy Framework for transferring personal information from Switzerland to the US.Additionally, Google will rely on the UK Extension to the EU-U.S. Data Privacy Framework for transferring personal information from the UK to the US.

Since 1 September 2023:Google has already, in certain cases, relied on the EU-U.S. Data Privacy Framework for transferring personal information from the EU to the US.

No action is required:You do not need to take any action for Google to use these new legal frameworks. Google handles this process on your behalf.

Google is using international privacy frameworks to ensure that data transfers between countries are conducted in a legally compliant manner.

Product Studio roll-out

Benjamin Wenner shared that Product Studio is launching in the EEA and Switzerland starting September 9th! By the end of the month, all merchants in the region will have full access.

CSS Case

Georgi Zayakov just sent me a message that Google has now lost the last case for their own CSS. The 20% discount for choosing another CSS will stay in Europe 🎉 .

Demand Gen campaigns reaching their full potential

Christoph Scherf just posted about the new open-source solution called Demand Gen Pulse.

This Looker Studio dashboard helps identify if campaigns and assets follow best practices and gives actionable insights for optimizations across accounts.

Learn here more.

New identity check

Anthony Higman got this mail that soon he needs to pass an identity check for his Industry(LSA Law services).

Make sure you do this if you got this mail otherwise, Google can stop showing your Ads.

New Design test

Barry Schwartz wrote that Gagan Ghotra discovered thatGoogle is testing a new design for the Ads section.

New Policy Poland

On October 1, 2024 the Google Ads Alcohol policy will be updated. Google Ads will permit the advertising of beer-related information in Poland.

Advertisers can promote beer beverages and share information about beer, but the sale of alcohol or the promotion of other liquor types is prohibited.

New Advanced promotions

Arpan Banerjee found these two new advanced options for promotions!

New Pmax setting

Bart van de Casteel discovered this new video in the automatic asset settings. With this setting, Google can improve your video by adjusting the size.

tROAS Change

Thomas Eccel discovered that Google will now automatically adjust your budget for the ROAS recommendation watch out.

New confidential matching

Google launched a new privacy-enhancing technology for advertisers, built on confidential computing.

Using Trusted Execution Environments (TEEs), confidential matching allows businesses to securely manage and process their first-party data, ensuring that sensitive information remains protected even during processing.

Google has implemented this technology in its Ads products to allow advertisers to safely connect their data for audience targeting and performance measurement.

Key points:

- Confidential computing isolates data during processing, ensuring that even Google cannot access it.

- TEEs have been used in various industries for securing sensitive data, such as financial transactions and healthcare information.

- Confidential matching is secure by default, providing transparency and security assurances like data "attestation."

- The service is offered at no additional cost, and Google is sharing TEE architecture and open-source examples to help further adoption.

- Advertisers benefit from enhanced privacy controls, including the ability to encrypt data before it leaves their servers.

Google also plans to expand our use of confidential matching across more of our advertising solutions.

For example, in the next few months, enhanced conversions implemented with the Google tag will start rolling out first-party data processed with confidential matching.

Processing will happen behind the scenes, without changing how you measure conversions or manage your Google tag.

New First position Ads for all YouTube content

Arpan Banerjee just sent me that Google is expanding first position ads for all YouTube content.

Reaching your target audience can be challenging, but First Position guarantees that your brand will be the first in-stream ad viewers see on YouTube at the moments most relevant and impactful for your business.

Previously, First Position was only available on YouTube Select inventory, bookable through Google Ads and Display & Video 360 at a fixed CPM rate.

Google is now expanding this feature to all YouTube content, available at a dynamic rate through Display & Video 360.

This expansion allows advertisers to connect with their audience during the most engaging moments, no matter what content they’re watching. First Position is available in any market where it is offered.

This option is ideal for brands aiming to appear front and center during critical moments like product launches, trailer releases, or cultural events.

For example, Booking.com capitalized on holiday travel surges by using First Position to enhance brand association, resulting in a 21% relative increase in ad recall—6% above their benchmark.

Similarly, IHG Hotels & Resorts, a leading global hotel brand, wanted to increase awareness among luxury travelers.

They combined YouTube Sponsorships, Content Takeovers, and First Position to ensure their brand was the first ad shown to viewers watching NFL and F1 content.

This strategy delivered unique reach beyond linear TV, significantly boosting ad recall and brand awareness, achieving results that doubled the YouTube benchmark.

Social Security Number?

Crazy Google just asked for Anthony Higman Social Security number 😂

Search Partner network fraud?

Barry Schwartz posted that People see increased fraudulent traffic from the Google Ads Search Partner network.

GCLID Error

Benjamin Wenner discovered that Google has been having some issues with the GCLID uploads from 12th September until today.

New Demand Gen Setting

New Demand Gen now has a new setting: the total budget setting found by Tomáš Končický.

New Looker Studio Setting

New Partner Connectors in Looker Studio Gallery:

- Meta Ads by Detrics

- Similarweb Rank Tracker by Similarweb

- The Trade Desk by Power My Analytics

- Pinterest Organic by Reporting Ninja

- Salesmate by Salesmate

New Features:Text Wrapping for Pivot Table Column Headers:

You can now wrap column header text in pivot tables by enabling the "Wrap text" option in the Style tab.

Public Preview of Gemini in Looker Conversational Analytics:

You can query data using natural language through the Gemini-powered Conversational Analytics feature, now in Public Preview, making data exploration and sharing more intuitive.

Policy update

In September 2024, the Google Ads Gambling and games policy Greece country-specifics will be updated. Google will begin to accept and run ads for affiliates who have been granted an eligibility permit by the Hellenic Gaming Commission.

Week 37 finished

That's all the news from week 37! If you want to read more news check my website.