Grammys: Recognizing the Power of Afrobeats

In a recent call hosted by the Recording Academy and African music industry leaders, including myself, an insightful discussion took place regarding the state of African music and its potential relationship with the Grammys. The outcome was unexpected yet intriguing: the Recording Academy announced the addition of four new categories, one of which is "Best African Music Performance." While this news was met with mixed reactions from industry insiders and fans, it presents an opportunity to evaluate the significance of Afrobeats/Afropop and argue for its own distinct category.

Upon examining the new category's criteria, it becomes evident that it attempts to capture the unique expressions and diverse musical traditions across the African continent. However, this catch-all approach does not adequately acknowledge the stark differences between artists like Wizkid or Davido in the Afrobeats realm and Mulatu Astatke in the realm of Ethio Jazz. It parallels the outdated "World Music" category, which has since been renamed "Best Global Music Album," but still implies that certain genres recognized as American or British are somehow exempt from the global music landscape.

Reflecting on the history of African music and the Grammys, we witness a growing recognition of African artists' talent and influence. From Miriam Makeba's groundbreaking win in 1966 to Burna Boy's recent nomination and subsequent win, African musicians have made their mark on the international stage. However, it is crucial to highlight that Afrobeats has propelled itself to unprecedented popularity and global impact. Its artists, such as Burna Boy, Rema, Tems, and Davido, have headlined major events like the UEFA Champions League final, NBA halftime shows, and even performed at the FIFA World Cup. Afrobeats has permeated charts, streaming platforms, and live performances, signifying its immense presence and enduring popularity.

Hence, the question arises: why should such a monumental genre be grouped together with other genres and subgenres solely based on geographic location, rather than recognizing its distinct style? By relegating Afrobeats/Afropop to a regional category, the Recording Academy undermines its monumental growth and fails to acknowledge its significant contributions to the music industry. Furthermore, this decision would essentially turn the "Best African Music Performance" category into a Nigerian music honor, given the abundance of Afrobeats artists from Nigeria. Similar to how the best hip-hop category is predominantly dominated by African Americans, irrespective of hip-hop's global ubiquity, this would limit the potential reach of Afrobeats and hinder its artistic diversity.

While the Recording Academy's decision may be influenced by various factors, it is essential to recognize the lasting impact of Grammy validation and recognition on an artist's success. The Grammys hold immense prestige, provides a global platform, and validates an artist's talent and hard work. While labels ultimately determine which categories their artists submit to, it is undeniable that Grammy recognition could significantly enhance the influence and growth of Afrobeats as the most impactful music genre to emerge from the African continent.

In conclusion, it is crucial for the Recording Academy to reevaluate the categorization of Afrobeats/Afropop and provide it with a dedicated category. Afrobeats has proven its staying power, global appeal, and commercial success, captivating both artists and listeners alike. While labels will have a say in where Afrobeats artists are placed, the impact of Grammy validation cannot be discounted. By granting Afrobeats its own category, the Recording Academy would honor the genre's contributions and ensure its continued growth and recognition in the ever-evolving landscape of music. #Afrobeats #Africanmusic #Grammys