The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies Worldwide!

Generative AI is revolutionising marketing agencies in various ways, with one of the most notable being the enhancement of their content creation capacities across text, images, videos, audio, and beyond.

As marketing firms endeavour to develop captivating and scalable social media content for themselves as well as their clients, they are increasingly adopting generative AI technologies. This empowers them to generate content that appeals to their target audiences on a previously unattainable scale.

Generative AI for Text

• OpenAI 's ChatGPT & GPT-4: GPT-4 stands as the most advanced language generation model accessible to the public, producing human-like text based on given prompts. Its vast capabilities are truly remarkable!
• ChatSonic : This platform not only integrates with Google Search to generate up-to-date content but also creates digital images and responds to voice commands, making it our top alternative to GPT for text.
• Jasper.ai DACH : Jasper Chat offers an AI-driven generative interaction method, allowing users to converse with the AI and refine responses through each engagement, rather than relying on commands or rigid prompts.
• Copy.ai : Enhance your content quality using Copy.ai's predefined prompts, designed to assist in creating articles, emails, social media captions, ad copy, blog posts, code, and more, all while incorporating real-time data.

Generative AI Images

• Midjourney : Presently, Midjourney stands as the most advanced image generation platform accessible to the public, producing astonishingly photorealistic visuals at incredible speeds!

• Dall·e 2: Developed by OpenAI, this AI-powered image generation system crafts a diverse array of artistic styles based on prompts employing user-friendly natural language and a very simple-to-use web interface.

• Runway : Runway ML enables the generation of images through the training and utilisation of machine learning models. This tool allows for the creation of models that produce lifelike image styles in numerous approaches. Additionally, Runway ML can be used to develop animations and 3D models.

• Playground AI: Playground AI is a generative image web application that enables users to craft AI-generated art and engage with the community by sharing their creations. The platform provides complimentary image generation, automated art style prompts, free image upscaling, cloud-based image storage, and social media integration for AI-produced visuals. It serves as an excellent, cost-free experimentation space if you are a beginner!

Generative AI for Videos

• Runway : Runway's Gen-2 offers a state-of-the-art generative AI solution that enables users to create videos from text, images, and even other videos!
• Stable Diffusion: SD, a latent text-to-image diffusion model, generates photorealistic visuals based on any given text input. This powerful tool allows for unparalleled creative freedom in producing captivating imagery and videos, empowering countless individuals to craft stunning video art in mere seconds, all without any cost.
• D-ID : This platform is perfect for generating talking avatars, crafting realistic real-time presenters, or even animating older photos, making it an excellent choice for all kinds of avatars.
• Google 's Imagen Video: Though not yet publicly available, this promising video platform has generated considerable excitement and anticipation.

Generative AI for Speech & Voice

• ElevenLabs : In our opinion, ElevenLabs boasts the most realistic and versatile AI speech software to date. With its captivating, rich, and eerily lifelike voices, AI-generated speech takes storytelling to an entirely new level.
• LOVO AI : LOVO, an award-winning AI-driven voice generator and text-to-speech platform, is among the most robust and user-friendly options, producing voices that closely resemble genuine human speech.
• Speechify : Speechify can convert text from various formats into natural-sounding speech. As a web-based platform, it can transform PDFs, emails, documents, or articles into audio content for convenient listening.
• Murf AI : Widely popular and impressive, Murf AI is a top-tier voice generator that allows users to convert text into speech, voice-overs, and dictations. It caters to a diverse range of professionals, including product developers, podcasters, educators, and business leaders.

Generative AI Data Marketing

Generative AI can analyse vast quantities of data to generate personalised content recommendations based on target audiences' interests, preferences, and behaviours. This technology is particularly beneficial in programmatic advertising, which automates online ad buying and selling in real-time. By evaluating data such as ad placement, audience targeting, and ad creative types, generative AI helps marketers optimise their campaigns and produce more engaging, personalised ad content tailored to their ideal target audiences.

Generative AI Chatbots

Traditional chatbots are automated messaging systems that provide stock answers to customer inquiries. However, generative AI is enhancing chatbot accuracy and responsiveness by analysing customer questions and generating appropriate responses. AI-powered chatbots can also learn from past interactions, continually improving over time.

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LinkedIn Audio Topic This Week: Generative AI in Marketing Agencies