In the realm of hospitality, excellence is defined not only by beautiful, carefully thought-through amenities and impeccable service but also by the seamless collaboration between the back and front of house teams. Most of the time, guests don't even realize that there is an army of professionals working tirelessly behind the scenes to execute a memorable experience for guests. I often refer to the allegory of the duck that is calmly floating in the water, while it is "paddling like the dickens underneath". (Thank you Michael Caine)
The back of house - also known as Heart of House within some organizations - operates diligently behind the scenes, ensuring efficient operations, while the front of house interacts directly with guests, shaping their experience. The dynamic interplay between these two crucial components is the cornerstone of a truly remarkable hotel. In this article, I share the importance of fostering a healthy relationship between the back and front of house in a hotel environment and how it contributes to unparalleled guest satisfaction and long-term success.
- Streamlined Operations: In a luxury hotel, the back of house team handles a multitude of tasks ranging from housekeeping and maintenance to procurement and logistics. Their ability to operate smoothly and efficiently greatly impacts the front of house team's ability to deliver exceptional service. By establishing open lines of communication and fostering collaboration, the back and front of house can synchronize their efforts, ensuring that all departments work together cohesively. A well-coordinated back of house team allows the front of house team to focus on guest interactions and personalized experiences, without unnecessary operational disruptions. As hoteliers and leaders in the industry, it is critical that we focus as much on maintaining a clean, well organized heart of house, as we do on our guest-facing public areas. It is, after all, the main working environment for half of our teams!
- Seamless Guest Experience: Guests seek unforgettable experiences when they choose a hotel experience, and in particular in the luxury segment. The front of house team is responsible for creating those moments, from warm welcomes to personalized service throughout their stay. However, without effective support from the back of house team, delivering on these expectations becomes challenging, if not impossible. A strong relationship between the two teams ensures that guest requests are met promptly, rooms are flawlessly prepared, and facilities are maintained to the highest standards. When the back and front of house work in harmony, guests perceive a seamless experience, elevating their satisfaction and loyalty. When they don't, guests can certainly feel the chaos and confusion.
- Empowered and Motivated Staff: The synergy between the back and front of house goes beyond operational efficiency; it also enhances the work environment for hotel employees. A healthy relationship between these teams fosters a sense of camaraderie, mutual respect, and shared goals. Back of house staff often work tirelessly, often behind the scenes, and recognizing their contributions and integrating them into the overall guest experience boosts their morale and job satisfaction. Conversely, the front of house team benefits from knowing that they have a reliable support system, reinforcing their confidence in providing exceptional service. This synergy results in a motivated workforce committed to delivering excellence. As leaders, it is important to continuously recognize those team members in the back for their specific efforts in supporting their colleagues in the front of house. Creating programs where front-of-house and back-of-house can recognize each other for their mutual support is a great way of building trust and rapport amongst them.
- Continuous Improvement: A strong back and front of house relationship forms a solid foundation for continuous improvement and innovation. By cultivating an environment of open communication and feedback, both teams can share insights, ideas, and suggestions for enhancing operations and guest experiences. Regular meetings, brainstorming sessions, and cross-departmental training opportunities create opportunities for knowledge sharing and foster a culture of growth. Through collaboration, the hotel can adapt to evolving guest expectations and industry trends, ensuring it remains at the forefront of luxury hospitality.
In the hotel industry, the relationship between the back and front of house is an invaluable asset that directly impacts the quality of guest experiences and the overall success of the establishment. By fostering a healthy and harmonious collaboration, hotels can achieve streamlined operations, seamless guest experiences, motivated staff, and a culture of continuous improvement. The key lies in recognizing the importance of both teams, celebrating their contributions, and creating an environment where collaboration thrives. When the back and front of house dance in perfect synchrony, the result is an exceptional luxury hotel experience that guests will cherish and remember for years to come.
Global Corporate Director of Residences - Six Senses Hotels Resorts Spas
1yWell orchestrated maestro! 👏👏👏