Have you heard that “Video” is one of the best ways to connect with your audience?
The fact that visual content is more than 40 times more likely to be shared than all-text information is not surprising given the volume of content that is released on these channels. The same is true with video. 65% of SMEs and large organizations believe it to be the most engaging communication medium for their audiences, making it a crucial component of the marketing strategy. Have you decided and already launched your video? Mission is not done yet!
How can you be 100% sure of utilizing your video asset on social media to its full potential? And what are the main or key metrics that will help you measuring its performance and answering these questions? Here you go:
Another aspect that you have to take it into consideration, but this time even before publishing the video, here we are talking about choosing the right platform:
Choosing the right platform requires understanding what each offer and the video sizes they can display. This is important because when reusing videos, it's best to choose platforms that complement each other. As various social platforms continue to add features, it can be difficult to keep track of what types of video content can be uploaded where, and when additional editing is required. But before all of that, let’s have a quick look at the below general info:
YouTube
Recommended by LinkedIn
TikTok
We can speak for days about this topic, discuss its advantages and the tools that can support, but generally speaking: If you have a brand and you're not producing engaging video content for your audience, you're losing out. Video is now a major source of inspiration, education, and entertainment for consumers. With YouTube and TikTok operating as important search engines in addition to being destinations for watching videos, there has been a significant change in how people utilize video platforms. The firms who produce relatable films and connect with their audience will eventually succeed as social media applications continue to favour videos over static images.