Helping with Influencer Marketing - the poll results are in

One of the great features of LinkedIn is its built-in polls. These instant, one question polls are a fabulous way of quickly gathering insight, taking a pulse check on particular topics or simply engaging an audience on a topic.

At InfluencerActive, we are always interested in learning more about brands and the way that they work with influencers. With this in mind, we posed a question - “What help do you need to do more influencer marketing?”

The poll had a reach of over 277,000, receiving almost 4000 votes.

Spot analysis - influencer marketing

Many of the 100+ comments received to this poll saw strong commentary towards content, although this may reflect personal and professional interests. Over 50% of respondents indicated that strategy is a challenge. With this in mind, we would recommend:

• Setting out clear goals for your overall marketing strategy. For example:
• Increasing brand awareness in our key segments by 20%
• Generating 20 new leads per day via our website
• Improving website traffic by 10% per month
• Deciding whether influencer marketing is a contributor or driver of the goal. This means testing the timing and content of your influencer marketing in relation to your customer journeys
• Working with influencers to refine your approach over time and across channels (it’s important to remember that it takes time to build momentum and create the right messages)

Find out more and engage an influencer today. Visit the marketplace to get started.