Here is a fresh IDEA

When it comes to ideation for new business or product opportunities, a simple yet powerful framework is ATM: Attention, Time, Money. This acronym helps innovators identify potential opportunities by observing where people—including yourself—spend extra attention, time, or money. These areas can reveal unmet needs or desires that a new product or service could address.

Attention

Where are people focusing their attention? In today's fast-paced world, attention is a scarce resource. Look for trends in media consumption, social media engagement, or even hobbies and interests that are gaining popularity. If you notice a growing interest in a specific area, it could signal an opportunity to create a product or service that caters to this attention.

Time

What activities are people spending extra time on? Time is one of the most valuable resources we have, and people often spend significant time on tasks they find important or enjoyable. If you observe individuals dedicating more time than usual to certain activities—whether it's fitness routines, learning new skills, or managing personal finances—there may be an opportunity to simplify, enhance, or automate those tasks with a new offering.

Money

What are people willing to spend extra money on? Consumers often reveal their priorities through their spending habits. By identifying areas where people are consistently willing to invest more money—whether it's for convenience, luxury, or solving a persistent problem—you can uncover potential business ideas. For example, if consumers are increasingly spending on eco-friendly products or premium services, this indicates a demand that could be met with innovative solutions.

By paying close attention to where people invest their Attention, Time, and Money, you can identify valuable insights into emerging needs and desires. These insights can guide you toward developing products or services that resonate with your target audience and fill gaps in the market.