Here's All You Need To Know About Mocha Mousse- The Color Of The Year For 2025
We all know understanding the color theory is quite important, especially if you are in a creative field like marketing or designing industry.
The Pantone Color Institute, the global authority on color trends, every December announces its Color of the Year for the upcoming year. The color of the year was declared after in-depth research and analysis of cultural influences, including fashion, interior design, psychology, and pop culture.
This reflects the global mood and attitude, capturing a collective desire in the form of a single, distinct hue. This year Pantone has declared Mocha Mousse (17-1230), a warming, brown hue imbued with richness, as The Color for 2025.
“It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort,” says an official statement.
Laurie Pressman, Vice President, Pantone Color Institute, explained the color as ‘thoughtful indulgence.’
Further, she added, “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
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The brand described PANTONE 17-1230 Mocha Mousse as a color that celebrates the growing movement toward a deeper connection with nature, reflecting the harmony and nourishment of the physical environment.
“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extend further into our desire for comfort and the indulgence of simple pleasures that we can gift and share with others,” said Pressman.
As always, this time also brands jump on the Color of the Year trend. Companies like Motorola, Joybird, and Wix Studio teamed up with Pantone and introduced their latest products featuring this trendy shade.
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Startup Advisor on Growth & Strategy | Associator Director Growth & Marketing at StayVista | Experienced Digital Marketer | Analytics | Product & Growth | GrowthX fellow
1wFor hospitality, I can imagine this: warm mocha accents in villa interiors, cosy throws, or even packaging for guest amenities. It can make guests feel ‘thoughtful indulgence’ the moment they step in.
I build standout Muslim brands (& more) | Brand Snob | Founder & Creative Director @ Artesy Studio
1wLooks so decadent!
Pharmacist | Medical Billing Specialist at MEDITAB
1wHow Can We Use This Colour For Healthcare