Here’s What You Missed Last Week: Instagram’s Life-Saving Feature + YouTube’s New Plan to Blow You 🐡

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Top 5 Updates of the Week

• Instagram in-app scheduling is coming to schedule post and reels. (TC)
• Tiktok Monetisation Feature is here for creators get more revenue. (TB)
• Google’s Spam Algorithm rolled out and even got completed in 2 days. (Check)
• Youtube Premium is getting a hefty price hike in US, UK & Few others. (Seriously?)
• Shocking: Instagram was the most downloaded app in last quarter. (Check)

Google 

• Google’s making changes to how your site appears in search results. (MR GREAT)
• Google’s privacy-friendly ad update lets you engage your first-party audience. (MR GREAT)
• Google makes Audio Ads available to all Advertisers. (Read)
• Google My Ads Center is rolling out globally. ( Blog)
• Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023. (SEL)
• Google Ads has 3 new reporting columns. (Seroundtable)
• Google Ads rolls out 5 new Video Ad Templates. (SEJ)

Tiktok 

• TikTok’s updated Creator Marketplace makes finding your next collaboration easy. (MR GREAT)
• TikTok’s new partnership lets you showcase your best videos off-platform. (MR GREAT)
• TikTok’s leaning into fully automated solutions with its latest ad test. (MR GREAT)
• TikTok’s latest update means you’re no longer limited to video posts. (MR GREAT)
• Tiktok launched “Smart Performance Campaign” new Ad Formats powered with more data. (Check)
• TikTok is raising age requirements for TikTok live and adding new policies. (Read)
• Tiktok accused of spying on user data in US but denies to the report blaming the app. (Pulse)
• Tiktok announced Global Gaming Event where actually marketers are speaking about gaming. (SMT)

Instagram 

• Instagram is rolling out a profile update that lets you drive traffic to multiple sites. (MR GREAT)
• Increase conversions among engaged shoppers with Instagram’s enhanced ad offering. (MR GREAT)
• Instagram is testing “Creator Portfolios” where they can have more information for Brands on their profile. (SMT)
• Instagram launched “Kindness reminders” in DMs to stop the abuse in Gen-Z. (Read)
• Instagram is testing a new feature to add a new song to represent your profile every day like myspace. (Check)

Meta 

• Facebook’s retiring a publisher tool that lets you maximise reader engagement. (MR GREAT)
• Engage creator audiences on Facebook with its latest Reels feature. (MR GREAT)
• Facebook’s announced two new ways for you to reach customers with Reels. (MR GREAT)
• Meta Executive who planned acquisitions of IG, WhatsApp left the company. (Bloomberg)
• Facebook announces new Features to Facebook Groups including Reels in FB groups. (FB)
• Meta is expanding NFTs to 100 new countries where they can access NFTs on IG & FB. (Tweet)
• Meta “Branded Content” tags available to all FB Reels. (Check)
• Meta forced to sell Giphy by UK watchdog. (CNBC)
• Update: WhatsApp Expands “Call-link” feature to more users. (Mint)

Twitter 

• Twitter’s working on a major change that could affect your campaigns’ reach. (MR GREAT)
• Twitter’s latest business update lets you drive traffic from your profile - but there’s a catch. (MR GREAT)
• Twitter’s new update lets you host Community-only Spaces. (MR GREAT)
• Twitter assures employees that Elon will not fire 70% of workers. (EN)
• Twitter debuts new icons for web, iOS and Android. (Blog)
• Twitter Super Follows Dashboard available on Desktop. (Tweet)

Pinterest 

• Improve your conversion campaign efficiency with Pinterest’s new API. (MR GREAT)
• Pinterest’s new partnership elevates your Idea Pins. (MR GREAT)
• Pinterest is bringing more music to platform to add sounds to your Idea Pins. (Newsroom)
• Pinterest Added new tools to help Advertisers discover trends and measure campaigns. (Check)

YouTube 

• YouTube’s ad options give you more ways to engage audiences across multiple surfaces. (MR GREAT)
• YouTube’s newest feature lets your followers find you easily. (MR GREAT)
• YouTube’s added a new feature that lets you narrate your Shorts. (MR GREAT)
• Youtube is expanding e-commerce on YouTube Live Streams to more creators with their partner program. (Insider )
• YouTube expands New Podcast Advertising Channel to more Brands. (Reuters)
• YouTube extends Product Feeds to Discovery Ads. (Adweek)

Snapchat 

• Finding a Halloween costume is easier with Snapchat’s latest partnership. (MR GREAT)
• Snapchat is going down and down, The revenue in Last Quarter is raising Concerns. (Statement)
• Snap Premium receives 4 new features. (Check)

LinkedIn 

• Here’s how to make your LinkedIn content more accessible. (MR GREAT)
• LinkedIn to add Automatic Captions to Videos. (SEJ)

Marketing 

• Uber Ads are coming and getting backlash even before launch. (SEL)
• Walmart launches Beta version of Content Creator platform. (MD)
• Brave browser now blocks cookie banners. (Brave)
• Jasper AI raises $125 Million at $1.2 Billion valuation. (TC)
• Kanye west to buy free speech platform “Parler”. (CBC)
• Discord Doubles down on Apps to make serves better and dynamic. (Check)

Content Opportunities 

• 24 October: United Nation Day / Diwali / National Food Day / Share Your best self care tips.
• 25 October: World Pasta Day / International Artist Day / Talk about your favourite creator or artist.
• 26 October: National Mule Dag / Share how your product saves users X.
• 27 October: Navy Day / Cranky Co-worker Day / Share your Why with your audience.
• 28 October: International Animation Day / Frankenstein Friday / Do a Truth or dare IG poll.
• 29 October: World Stroke Day / National Cat Day / Jake Paul vs Anderson Silva.
• 30 October: National Checklist Day / Mexico City Grand Prix / Share an upside + downside of X.

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