How are brands looking to capitalize e-commerce opportunities during festive?
Redseer Strategy Consultants
Empowering businesses for strategic growth
The highly anticipated 2024 festive season is here! And with this comes one of the biggest opportunities for brands to capture the pending consumer demand and accelerate growth with a huge opportunity for expansion. The potential to dominate this season and lay the foundation for long-term success is immense. The stakes have never been higher.
The festive rush isn’t just about sales—it’s about creating a lasting impact. Success hinges on a combination of creativity and data-driven insights. It’s important to embrace unique tactics that reflect the evolving landscape of consumer behavior. By understanding what drives today’s consumers—be it personalized experiences or community engagement—brands are tailoring their offerings to meet the specific needs of their audience.
The Role of Digital B2B in Streamlining India’s Retail Supply Chain
India’s retail landscape is undergoing a transformative shift, driven by the surge in private consumption and the growing digital adoption across sectors. At the forefront of this transformation is the digital B2B (eB2B) model, which is playing a crucial role in streamlining the country’s fragmented and traditionally inefficient retail supply chain.
In a report jointly commissioned by Udaan and Redseer, a leading management consulting firm, insights into the eB2B landscape reveal how digital B2B platforms are addressing the long-standing challenges of the retail sector while providing scalable, sustainable solutions for growth.