How To Build a Brand.

Building a solid brand is not about creating a logo or slogan. Let me explain.✌️

• It's a strategic process that involves defining your core values.

• Understanding your target audience.

• Establishing a consistent & authentic identity.

• A strong brand transcends the product itself.

• A strong brand embodies promise.

• Provides an experience that resonates with customers in their mind.

• Experiences that breed a level of expectation fostering loyalty & trust.

FOR EXAMPLE, 🚘. 👇

AUDI AG = Exudes pure luxury & performance.

Toyota Motor Corporation = Exudes reliability.

1. Why do I say that?

2. Why do you agree with me?

Let's break it down:

• Audi has leather seats.

• Toyota has leather seats.

• Audi has all wheel drive. ( That legendary Quattro am I right )

• Toyota offers all wheel drive.

• Audi has seatbelts, windshield wipers, tires, door handles, shiny smooth paint, doors, head lights, safety features, bluetooth, defrosters with all the bells & whistles. You get the idea.

👉 Toyota offers the same.

• Audi's logo is a group of arranged circles.

• Toyota's logo is a group of arranged circles.

They are literally the same on paper, but profoundly different in the automotive world.

Both Brands of car have quality aspects from top to bottom.

What makes the difference? 👉 • The perception of their branded vehicles in your mind.

It's rooted in the thoughts of consumers like you and I.

• Influenced by our direct & indirect experiences with their brand.

Knowing this,

• You can build your personal brand the same.

• You can build your company’s brand the same.

It's all in what you do & how people perceive your brand.

• Build trust that builds a reputation that builds a brand.

• A Brand is not a logo. ❌ • A Brand is not a slogan. ❌

A Brand isn’t sh*t but a collective of the same things perceived differently.

• This is a FACT that you can take to the bank and cash in.

I hope this helps you understand branding a lot better.

You're welcome. I love you guys.

Need tailored Brand consulting for your brand? Reach out to me and Book an Appointment.

I've built & branded a marketplace from scratch.

Let myself & Echo Alchemy Branding help you.

I hope this genuinely helps you build your Brand's reputation.

Follow 👉 Keith Hawkins for more insightful insights on

• How To Actually Build a brand.

With love, 🤟

Follow 👉 Keith Hawkins for more insightful insights on

• How To Actually Build a brand.

With love, 🤟