HOW TO BUILD YOUR EMAIL LIST WITH A KILLER LEAD MAGNET?

If you look at your own Google Analytics, you will see how many people visit your website daily. If you compared it to how many buy something from you, you could calculate your lost leads. Statistically, at least 70 percent of visitors will never come back to your page. That’s depressing, huh? Luckily, there is a way to rig the game and convert those visitors to customers. But, you have to play your hand before they leave your website. So, what should you do to build your email list and grow your leads naturally? First, you need a killer lead magnet. 

Sorry to inform you, but a simple call-to-action “Subscribe to our newsletter” won’t cut it anymore. Instead, what your sales funnel critically needs is a bulletproof list-building strategy. So, let’s go over why a lead magnet is so vital for your sales, what makes a good lead magnet, and the best practices you can use to nail your online lead generation.

What is a lead magnet?

Consumers of today are a bit spoiled, in a hurry, and have a short attention span. Moreover, they aren’t that prone to sharing their personal information and have to be persuaded. A good lead magnet will do just that. 

A good lead magnet is an opt-in incentive; let’s call it a freebie you offer consumers in exchange for their email subscription. We can go as far as to call it a compelling bribe to help you open the door of communication with your potential customers. Millimetric has a good example. 

What makes a good magnet lead?

However, a killer lead magnet is so much more than a freebie. It’s one of the top marketing tactics and a considerable conversion asset that you can use not only at the top of your funnel but through every stage of your potential customers’ journey. After all, lead magnets should both attract and keep them on your website.

Once people give their address for access, they get a piece of content such as an ebook, a trial subscription, a discount, newsletter, whitepaper… Possibilities are endless, but you must be creative. 

There are many excellent lead magnet tactics to use. However, there is a non-negotiable requirement when it comes to the freebies you’re offering. The golden rule is – you have to provide consumers with genuine value. So, again, your lead magnet has to compel them to give you their info freely. Moreover, people should be excited to sign up. Therefore, you must make an excellent first impression.

Fortunately, this is where human psychology works to help you. People love free stuff, and they rarely do any cost-benefit analysis once they have a chance to get something for zero dollars. A psychologist Dan Ariely did a study that described what he referred to as the Zero-Price Effect. In short, humans don’t see any downside to free stuff. Therefore, if you compel them to do so, they will readily share their email address with you. 

How to make utterly engaging lead magnet

In reality, this is easier said than done. According to Hubspot’s research, 61 percent of marketers pinpoint lead generation as one of the most challenging parts of their job. No wonder, since you need to find out what content interests your potential customers and make it utterly engaging. 

Remember, this is non-negotiable. The only way you’re going to get those email subscriptions is by giving people real value. If you nail your lead funnel, you are in for a treat, my friend. You see, once you own that precious email list, no social media trends or weird algorithms can harm your business. Your email list has got your back!

So how can you get a bulletproof lead generation funnel, the lifeblood of your business? 

To get excellent conversation rates with a lead magnet, you should make sure to: 

• Give the consumers an apparent, valuable reason to subscribe by showing them exactly what they get in return for their email address.
• Instead of offering generic messages on every page, consider offering tailored freebies on specific pages. For example, you can provide a free case study on traffic for a person viewing content on digital marketing. For a customer on eCommerce, a limited-time discount might do the trick. 

Targeting your offers based on which lead magnet your visitors signed up for is a fantastic tactic to increase your conversions. 

The stages of a lead funnel

Once a visitor lands on your page, you want to keep them with you. So a lead funnel has different stages, and sometimes, each of them need a unique lead to pull them in. Just like a magnet!

These are the six stages of a lead funnel:

Awareness

A human is aware of your lead magnet.

Interest

Your awesome lead magnet has sparked their interest.

Consideration

At this point, a human will think about the value of your freebie and your brand.

Intent

It’s time for you to call to action with your excellent lead magnet.

Evaluation

A critical moment! A visitor will consider your lead magnet, as well as your content and website, before committing to giving you their email address.

Purchase

Boom! You’ve got them into your honeytrap. Your visitor has now become a customer. 

It sounds simple, but of course, there is much more to it. Moving on, what is the bedrock of creating a killer lead magnet?

Deciding on the ideal customer for your lead magnet

If you want to make the most of your lead generation, you should have a clear vision of the type of customers you want to attract to your business. Since lead magnets work best when tailored to the consumers, you need to find out the answers to some critical questions.

Answering these questions will help: 

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