How to Choose Between Micro and Nano Influencers
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Remember that cool cousin who casually sips on a smoothie and effortlessly shows off their amazing things? 😏
Influencer marketing is similar to that. Influencers use branded content like a chameleon in a fashion show😎
The brand collaborations are done in a more authentic and non-invasive way. Which in turn establishes trust with the audience🤝
In influencer marketing, there are two major categories of influencers which you may come across - nano and micro.
Let's see which influencer category you should choose for your campaign and why
😁 Nano Influencers
These are the smallest influencers and have niche audiences. Most of their audience includes close friends and relatives, and hence the trust factor is more.
Their audience is often highly engaged.
Why Should You Choose Nano Influencers?😌
Most Nano influencers can work for your brand in exchange for freebies.
Therefore if you want a decent ROI and negotiate rates with influencers, then nano influencers are the best for you.
Some of the other advantages of working with them are:
👀Very easy to find and work with them
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📈Higher engagement rate due to a close relationship with the audience
🌚Greater authenticity
😃 Micro-influencers
Around 2.7% of the total influencers on Instagram are micro-influencers. They have followers between 10,000 and 100,000 and are far more affordable than celebrities. Also, celebrities have high endorsement fees😬
On the other hand, micro-influencers work at a cheaper rate with high ROI endorsement.
Why Should You Choose Micro-Influencers?😄
🎯Targeted audience: People relate to micro-influencers more than celebrities. The audience is more narrowed and niche specific, and they trust their micro influencer's recommendation.
💸Affordable: It is easier to negotiate with micro-influencers, and they are willing to work with newer brands.
🤙Better Relationship: Micro-influencers can serve as brand ambassadors if you once set the right foundation for the relationship.
Don’t be perplexed looking for an appropriate influencer for your brand campaign. Use our Creator Discovery tool and be happily flexed.