How Indians are influenced by influencers
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Watching GRWM or 3 must-haves or under-budgeted videos are some of the most popular and sort of our favourite categories, too (guilty as charged)😋. Need to stay updated on the latest trends afterall😉
Dentsu India released a new report on the “Impact of Influencer Marketing in India”. According to the survey in the report, 70% of Indians are of the opinion that influencer marketing has helped them know the brand better and pursued them to purchase it.
As we’ve mentioned, some of the top picks of videos watched by netizens, the FMGC industry leads influencer marketing with 18.5%, BFSI with 16.6% and automobiles with 15.9%.
Influencer marketing started out as a source to create brand awareness and is now a much bigger industry helping brands holistically in selling products.
Still, thinking if you should invest in influencer marketing? Talk to our experts!