How a Consulting Buyer Thinks About Engaging Independent Consultants with Ran Harpaz, the CEO and Founder of Lettuce.co

How a Consulting Buyer Thinks About Engaging Independent Consultants with Ran Harpaz, the CEO and Founder of Lettuce.co


In today's edition of THE INDEPENDENT, let's talk about consulting buyers.

 

Do you ever wish you could get the unfiltered truth from a consulting buyer about how they make decisions?

  • How do they decide when to hire consultants
  • Why they wouldn't hire a consultant
  • How they think about paying consultants
  • Why they would prefer value-based pricing over time-based pricing

 

Yes, that's right. There are consulting buyers who prefer to pay value-based pricing over time-based pricing.

 

In this week' podcast episode, I interview Ran Harpaz, the CEO and Founder of Lettuce Financial.

Ran hits all aspects of independent consulting. He's 

  • Been an independent consultant 
  • Been in corporate consulting (ex-McKinsey)
  • Hired consultants (PayPal, Lettuce, etc) and
  • Building a software product for businesses of one (lettuce.co)
  • Building a software company with a team of freelancers and consultants

 

Ran ticks all the boxes from a consulting perspective, having this 360 view.

And, in this week's podcast episode, he shares a wealth of experience ranging from

  • the way he thinks about engaging consultants, 
  • to critical success factors for building a solo consulting practice,
  • to the key factors when growing a business of one,
  • to how it's possible to build a billion-dollar business of one,
  • and so much more.

 

Listen to Episode 186 here to learn from Ran. It's a jam-packed episode!

Marty Kaufman

I help great consultants transform online marketplaces from time sinks into reliable revenue channels | CEO @Indie Intel

1w

The key to standing out is speaking the buyer’s language. Understanding their priorities and tailoring your approach to their goals. That creates alignment and drives trust from the start.

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