How To Create a Video Content Strategy for Your Healthcare Business
David Callanan
I support clinics, practice owners & therapists to build online presence, work smart, drive new patients & 💰. Read this profile to see how 🚀⬆️📈
With the rise of Tiktok, it's no surprise that video content has become increasingly popular. Short-form videos are being used to share information in an engaging way, and you can use this format to reach your healthcare business's target audience more effectively than before. But where do you start? Creating a successful video content strategy requires some thoughtful planning.
Who’s Your Audience?
The first step is to build an image of your ideal viewer. Who are they? What age group do they belong to? Are they looking for information about a certain topic or service? Knowing who you’re targeting will help you decide what topics to cover and which tones to use when creating your video content. Marketing your services will become incredibly frustrating & expensive if you are not crystal clear on who your audience is. Develop four or five personas and identify what distinguishes them from your other audience personas.
What are Your Goals?
You know your target audience, you know their goals, and you have some ideas about the content that’ll help them get there. But what’s your goal? What do you want them to do after watching your video? Do you want them to sign up for services or purchase products from your business? Do you want them to subscribe to your channel or follow your Facebook / LinkedIn page? Knowing what actionable steps you want people to take will help guide the message of your content.
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Who Will be the Face of Your Content?
When it comes to video content, authenticity is key. Which type of video content gets the most views, shares, and follows? There’s an easy answer—it's content that's authentic, honest, and natural. The new style of vertical short-form videos is all about projecting a human image so viewers feel like they're having an intimate conversation with someone who understands their needs. This means that finding the perfect face for your videos is essential. You need someone who can represent the voice and values of your business in an engaging way.
Crafting effective video content isn't easy but if done correctly, it can be highly beneficial for healthcare businesses. It's important to start by building an image of your ideal viewer and pinpointing what actionable steps you want them to take after watching a video before deciding on the face of your videos and other creative aspects such as tone and message. By following these steps carefully and thoughtfully creating engaging videos with the right message, you can create a successful video strategy that helps grow awareness and engagement with potential customers in no time!
Wellmarkit are here to help. We are the No. 1 website design & marketing partner to Health & Wellness businesses. We can help you by developing a video content plan so that you are only creating video content which your audience are interested in and most importantly that they will fully engage with. You can waste lots of time creating content and seeing what sticks or you can cut to the chase and create video content which gets traffic. We can determine what video content will work best so you can be more efficient.
Contact us today