How To Discover What Your Audience Likes

To effectively build an audience, you need to understand what your target audience likes so you can give it to them.

If you consistently deliver the value and quality your audience expects from you, you’ll grow a highly engaged following that will attract new members easily.

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Here are some easy ways to discover what your audience likes.

Look At How They React To Your Content

Go back over your analytics and see which pieces of content performed best.

Also look at which pieces received the most comments, shares, and other forms of engagement.

Test Your Content Performance

Create different types of content to share and see how they perform.

Try out different topics and mix up formats, offering infographics, videos, audio content, and other media.

Look At Other Content Creators

See who else your audience follows and how they interact with their content.

What do these other content creators offer that’s different from what you’re offering?

Look At Their Conversations

Check out your audience is talking about on social media.

See what topics they’re discussing, questions they’re asking, or problems they’re facing.

Remember part of your content strategy is thinking about your goals and the purpose of what your planning to write. Click on the image below to grab a FREE Goal Setting Guide to help you!

Social Media Profiles

Social media offers a wealth of information on users’ tastes and preferences, so take a look at their profiles to see who they are and what they like.

Find Reviews

You can look for reviews written by your audience members or reviews of similar products and content to yours that share the same target audience.

Run Surveys

Most social media platforms offer survey features where you can ask your followers directly what they like and don’t like.

Ask Them Directly

Ask your audience about their tastes or reach out to individual influencers.

This also offers an excellent opportunity for personal interaction.

Look for patterns and use this data as a way to plan your content and offerings.

Success in building your audience is all about giving the people what they want. 

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