How do I use Google Ads Reach Planner to plan for search campaigns?

Google Ads Reach Planner can also be used to plan for search campaigns. Here’s how to use it for this purpose:

Step 1: Access Reach Planner

To access Reach Planner, log in to your Google Ads account and click on the “Tools & Settings” menu. Then, click on “Reach Planner” under the “Planning” section.

Step 2: Choose your campaign parameters

Once you’re in Reach Planner, choose the campaign parameters you want to work with, such as the target location, language, devices, and bidding strategy.

Step 3: Define your keywords

Next, enter your target keywords into the “Keywords” field. Reach Planner will provide you with estimated performance metrics for each keyword.

Step 4: Set your audience and budget

After defining your keywords, define your target audience by selecting demographic and interest targeting options. You can also set your campaign budget and ad format preferences.

Step 5: Review your estimated reach and performance

Reach Planner will provide you with estimated reach and performance metrics for your campaign. You can review these metrics to see how many people your campaign will reach and how likely they are to click on your ads.

Step 6: Optimize your campaign

If you’re not satisfied with the estimated performance of your campaign, you can optimize it by adjusting your targeting options, budget, or keywords.

Step 7: Download your plan

Once you’re happy with your campaign plan, you can download it as a CSV file or save it to your Google Ads account.

Using Reach Planner can help you plan and optimize your search campaigns more effectively by giving you a better understanding of your potential reach and performance. By following these steps, you can use Reach Planner to create a successful search campaign.

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