This is How to Do Online Marketing Effectively For a Small Business And Why it is Crucial
Vernon Simpson
Strategic Advisor | Business Coach | Speaker | Value Builder System | Build Your Business For Sale or to Enjoy | Business Coaching Services
Last week, we focused on the power of offline networking and how to do it right. Today, I'm excited to share why online marketing is crucial for small businesses, and the dire consequences of neglecting it.
We'll cover:
These points highlight why online marketing is essential for small business survival.
Online Marketing Tips
Expand Your Reach
The internet is where your potential customers are. In 2024, over 92% of adults in the UK use the internet daily. Without online marketing, businesses miss out on reaching these customers. For example, "EcoChic Boutique," a sustainable fashion store in London, expanded its customer base by 60% by optimising its online presence for mobile and leveraging SEO.
Many small businesses just have a website without realising that Google Search Console measures user-friendliness and ranks accordingly. Poor scores will diminish visibility if not addressed properly.
Recommended by LinkedIn
Engage in Real-Time
Real-time engagement on platforms like Instagram, Facebook, and TikTok can significantly enhance customer relationships.
TikTok can reach a wider audience of young minds with relative ease, while Facebook groups make it easy to share products and gain exposure with those of the millennial mind and above.
Cost-Effective Advertising
Traditional advertising is often expensive. In contrast, online marketing offers affordable, targeted options. "The Book Nook," an independent bookstore in Manchester, saw a 50% increase in online sales by running a targeted ad campaign on Facebook and Instagram.
Instagram and Facebook are also cheaper and are more effective when compared to Google Ads, where the CPC (cost per click) can range from £1 to over £20 for a single keyword, Instagram and Facebook provide visual aids allowing consumers to see products in the form of images and videos. Google Ads, on the other hand, focus on ranking highest for a keyword you pay for.
Conclusion
The message is clear: online marketing is not optional for small businesses; it's a necessity. The digital world offers boundless opportunities to reach new customers, engage with existing ones, and thrive. Embrace online marketing in 2024 to ensure your small business's success.
Next week, we’ll be exploring more in-depth strategies to maximise A.I for your Business efforts. Stay tuned!