How to Earn Money from TikTok as an Influencer (A Detailed Guide)

TikTok is a social media platform where you can upload short videos and share them online. Anyone can become a TikTok influencer and earn money on TikTok. You just need the right content, a large number of followers who will appreciate your content, and the right marketing tactics.

Recently this app has gained a lot of popularity and has become a source of earning for many TikTok influencers. Over 1.5 billion people all over the world are using TikTok, and the number is constantly growing.

Image via SensorTower

American people have spent over $23.1 million on TikTok’s virtual money since 2018. This statistic is only for the US, imagine it all over the world. That’s the kind of money that this app promises.

Before we go on and talk about conquering TikTok, let’s first understand what it is and how it works.

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How Does TikTok Work?

The TikTok algorithm is programmed to assess the videos you have liked and shared in the past and generate content using that knowledge. When a video is uploaded, TikTok shows it to some users in between viral videos. Then the algorithm calculates the hours watched, number of likes, and shares.

The algorithm is designed in such a way that if the user engagement on the video increases, then it will be circulated to more people. This increases the possibility of your video getting more shares and likes as compared to other social media accounts because the number of users is over a billion on TikTok.

Though TikTok is majorly an entertainment medium where you can post 15 to 60 seconds videos, with the right steps, you can become an influencer on this platform and start earning money from TikTok. The major source of earning money on TikTok is through ads and sponsorships.

You can seize the opportunity of this growing trend and earn money on TikTok by becoming an influencer. In this post, we will share tips on how to earn money on TikTok and become a TikTok influencer.

How Can You Earn Money on TikTok?

Here are 9 tips on how to earn money from TikTok and become an influencer on the platform.

1. Be Unique

There is a lot of content on TikTok. If you want to strike a chord with your audience, then you need to be unique. Choose a niche for your videos that is offbeat and has not been attempted by other TikTok influencers.

However, even if your video content is not unique, your style of presenting it can be. People want to see something different from the usual. If you offer something new, then it will get noticed. Try to follow the latest trends in influencer marketing to find out what audiences are looking for.

2019 was the year of creativity for TikTok. Many influencers with great ideas made some awesome videos that went viral.

Want to know how?

Let’s find out with the help of some examples.

For example, @daviddobrik made a video of a giant toothpaste wave which went viral and collected around 18 million likes on TikTok. Another TikTok influencer @calebcutler made a cute and innovative video of banana surgery and got around 6 million likes.

Image via TikTok

2. Know Your Audience

You must know your audience and make videos keeping them in mind. They should gain some insights from watching these videos, either some useful tips or entertainment.

Ask yourself, “Who will watch my videos?” “Why will people watch my video?” “What element of entertainment am I offering?” It is important to know the answers to these questions to make a unique video.

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TikTok’s worldwide users are 55.6% males and 44.4% females. If we look further into this data, we will see that more teenagers use this app and, males dominate this age group. Another interesting fact is that more males in their 40s use this app as compared to the 30s and 50s.

To get an idea as to what appeals to the audience in general, check out TikTok’s trending videos before you get started.

Image via ApeAppLab

3. Know Your Competitors

Want to earn money on TikTok?

First, you need to understand how easy or tough it will be for you to do that by checking out your competition.

Once you decide what audience you want to target, you should check out all the influencers who are targeting a similar demographic.

Check out their videos. See what kind of content they are posting and how many likes or shares they are getting for each. You can always do something similar or take inspiration from their work and improvise.

Try to figure out what is missing that other influencers are not providing. Work on the missing link and develop your content, keeping that in mind.

For example, if most of the people are doing lip-sync videos and you want to do the same, then you can find some quirky songs which will be different from the existing ones.

4. Be Consistent

Try to be consistent with your video content and the times when you upload it. Fix a designated time for your video uploads. This way, your audience will know what to expect and when to expect it.

You can start with a trial and error method and try random stuff in the beginning. But when you get the maximum likes and shares from a particular video, then stick with similar content.

Your followers will start liking you for a specific type of video content and, they will check your profile whenever it is time for you to upload your video.

Continue reading this article on Shane Barker's blog.