How to get 81,657 Unique Views on LinkedIn

Here are some tips and the pros and cons of doubling down on building your professional brand on LinkedIn, based on your title and introduction:

For those of you who are afraid to be a thought leader on LinkedIn, here are some tips and why putting yourself out there is essential.

10 Steps to Building Your Professional Brand on LinkedIn

1. Optimize Your Profile:

• Tip: Make sure your LinkedIn profile is complete and up-to-date. Use a professional photo, write a compelling headline, and include a detailed summary.
• Pro: A polished profile attracts more connections and opportunities.
• Con: Requires continuous updates and effort.

2. Create Engaging Content:

• Tip: Share insights, industry news, and personal stories. Use a mix of text, images, and videos.
• Pro: Engaging content increases your visibility and engagement.
• Con: Creating quality content consistently can be time-consuming.

I've learned the hard way that you can't really outsource the thinking as much because it's your personal stories that will resonate with people.

You never know who you can help just by sharing your story.

 Sure, you can train a Copy Writer to Help You Out by that's going to take time but you still need to do most of the heavy lifting Thinking wise.

3. Leverage LinkedIn's Publishing Platform:

• Tip: Write articles and use LinkedIn's publishing platform to share your expertise.
• Pro: Establishes you as a thought leader in your field.
• Con: Takes effort to write detailed and valuable articles.

You can build credibility, practice your communication skills, and use analytics to figure out what's resonating with your community. Writing is a valuable skill that you can leverage in every industry.

4. Engage with Your Network:

• Tip: Comment on, like, and share posts from your network. Join relevant groups and participate in discussions.
• Pro: Engagement increases your visibility and helps build relationships.
• Con: Can be time-intensive to stay active.

If you are running out of ideas. It could be a simple acknowledgment of a business partner or someone you respect. Gratitude and being able to highlight other people will build your community.

5. Use LinkedIn Analytics:

• Tip: Regularly check LinkedIn analytics to see what type of content performs best and adjust your strategy accordingly.
• Pro: Helps you understand your audience and optimize your content.
• Con: Analyzing data and making adjustments can be complex.

Be careful not to be too attached to your analytics. Sometimes, being able to do what you enjoy is equally important, even if it's half the number of views.

"You want to stay true to who you are instead of chasing likes all the time."

6. Network Strategically:

• Tip: Connect with people in your industry, attend LinkedIn events, and reach out to potential mentors or collaborators.
• Pro: Expands your professional network and opens new opportunities.
• Con: Building meaningful connections takes time and effort.

"If you truly want to be a super Connector, it's going to take effort and consistency. Rome wasn't built overnight, but with continuous effort, you will have a huge community that will help you, and you will get to add value to your ecosystem, which will yield dividends."

7. Showcase Your Skills and Endorsements:

• Tip: List your skills and ask for endorsements from colleagues and clients.
• Pro: Endorsements build credibility and showcase your expertise.
• Con: Requires you to reach out and ask for endorsements.

No one likes it if you are just talking about yourself all the time. As long as you are adding value and contributing to moving your community forward, feel free to post. If it's icky, just make sure you have something that contributes to making someone else better.

8. Request Recommendations:

• Tip: Ask for recommendations from people you've worked with to bolster your profile.
• Pro: Recommendations add a personal touch and validate your experience.
• Con: Can feel awkward to request and requires follow-up.

Don't be afraid to ask for recommendations especially right after you've helped your client reach their goals. These reviews can help you build credibility in a very crowded market.

9. Utilize LinkedIn Ads:

• Tip: Invest in LinkedIn ads to promote your content or services to a targeted audience.
• Pro: Increases reach and visibility quickly.
• Con: Costs money and requires a strategic approach to see a good return on investment.

Don't be afraid to experiment with Ads. I've experienced with IG, TikTok, Meta, YouTube, and Google Ads. You never know until you try. These skills will help you scale your practice and help you get found by many more people that you can help solve their problems.

10. Stay Consistent and Patient:

• Tip: Consistency is key. Post regularly and be patient for results.
• Pro: Builds momentum and long-term engagement.
• Con: Can be challenging to maintain consistency over time.

The key is to be consistent, especially when you "Don't Feel Like it." If you are truly committed to adding value. Think back to your Younger Years when you didn't have the knowledge you have now and how much time and energy you can save others from making the same mistakes. 

 Conclusion

Putting yourself out there on LinkedIn as a thought leader can significantly boost your professional brand. While it requires effort, the benefits of increased visibility, networking opportunities, and establishing yourself as an industry expert are well worth it.