How to Get Your Product Launched in 4 Core Steps

If you’re launching a new startup or product, this newsletter is for you!

But where do you begin? You could go about it haphazardly or test and improve it along the way.

The 4 Core Steps Framework can help. Based on the ideas from the Lean Startup, this framework will guide you through getting your product launched at a quick pace, with the best features, and help you improve upon them as time goes on.

What is a Lean Startup?

Lean Startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

The central hypothesis of the Lean Startup methodology is that if startup companies invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.

By taking an approach of continuous innovation, companies can decrease the cost of customer feedback, lower overall development costs and increase the speed at which they can roll out new features based on ongoing customer interaction.

Four Steps to Successful Product Launches

The Lean Startup approach is fundamentally a way of thinking about product launches. It’s based on four simple steps:

Ideate: Identify your business model and a hypothesis for how to make it work.

Build: Build a “minimum viable product” (MVP) that tests your hypothesis.

Measure: Evaluate the response to your MVP and develop learning about how it can be improved.

Learn: Repeat the build-measure-learn cycle as many times as needed until you have achieved product/market fit, at which point you will have validated your business model.

Keep in mind, this loop isn’t intended to be a one-time cycle; rather, it should be repeated throughout the life of your business as new hypotheses are tested and products are iterated upon.

Lean startup as a new mindset

Lean startup is a new way of thinking about business, one that rejects the assumption that success begins with a good idea and ends when that idea becomes a great product. Instead, it assumes that all products are tested ideas and encourages businesses to use data to validate their hypotheses.

The lean startup methodology applies to all companies, but it’s particularly well suited for eCommerce ventures. Here’s why:

A lean startup can be run on a shoestring budget:

No matter how small your business is, chances are you don’t have as much capital as your competitors. The lean methodology has a built-in system for maximizing profit and minimizing waste.

Lean startups make decisions based on data:

Data-based decision making is one of the foundations of the lean methodology. In other words, instead of guessing what consumers want and hoping for the best, you ask them directly. Then, based on their feedback, you change your approach until you find something that works.

Lean startups aren’t afraid to fail:

The biggest roadblock to innovation is fear — fear of failure, fear of rejection and fear of change. Lean startups throw caution to the wind in exchange for learning from mistakes along the way.

The process will feel a bit different to each individual, but you can use the Lean Startup method to bring your product to market. Analyzing and developing the idea, testing it out with the market, getting it launched, and then refining and improving follows distinct steps that anyone can learn to do even with their first project. Give this process a go and feel more confident about your next project.

Accelerate Your Startup Journey

We have just released our new Demand generation, Lean sprint, and Value delivery playbooks!

These will take you all the way through to product-market fit and come with a coaching element that'll provide external guidance and accountability.

You’re a great fit if any of these are true:

- You’re an aspiring entrepreneur or innovator in the idea stage.

- You’re working on a digital, physical, or services product.

- You’ve built and launched a new product (MVP) with few or no paying customers yet.

- You’re pre-product/market fit.

Pricing starts at £600 + VAT in total, but if you send us an email back within the next 24 hours, we will give you 10% off your first purchase, which would bring it down to £520 + VAT. 

Visit my website

That's a pretty good deal if you ask us!

What do you get?

There’s no time like now to launch your business. We guide you and provide step-by-step instructions to grow your specific business model and find your way out of the maze.

Together we knock down silos, optimize, and reduce headaches. We work on your short and long-term goals with a proven mix of coaching, tools & education to make sure you stand out from the crowd in your market.

Personal Coaching

We provide you with a certified Leanstack coach specifically trained to work in entrepreneurship to work with you throughout the program. Together, you will work on your mindset and behaviours to achieve your goals – all while learning to apply Leanstack principles and frameworks as well.

Weekly “Live” Startup Clinic

If you’re a startup founder, you probably have a lot on your plate. But if you’re feeling a little entangled in the process of building your business, we’ve got just the thing for you: Startup clinics!

Every week, we’ll be hosting live Zoom startup clinics where we discuss different facets of your business and provide valuable advice when it comes to questions or issues that are standing in your way. You can even join us via phone or webcam!

Stage-Based Playbooks

Our step-by-step coaching guides you to focus on the right actions for taking your idea from concept to product/market fit.

Visit my website

Business Model Design and Validation Tools

Proven software tools to help you model your idea, prioritize your riskiest assumptions, and systematically test your business model.

Visit my website

Take the Startup Scorecard!

Start becoming unstuck in just a few hours with our platform.

Get FREE access with this link.

http://ow.ly/ZKDR50FErfR

Don’t miss out!