How to Grow Your Audience with LinkedIn Newsletters in 2024

The best LinkedIn advice I received over the last year is to start a LinkedIn newsletter.

Why?

I kicked off my LinkedIn newsletter in 2023, and since then, it’s been a journey of steady growth. 

But the best part is:

It’s not only about the subscribers. I’ve had conversations in DMs, phone calls, emails, and even face-to-face meetings with people impacted by the content. 

That’s real engagement, the kind you can’t always measure by likes or shares, but it matters more than you think.

The truth is, It’s not just about writing content anymore, it’s about 

How you present that content, 

How you promote it, 

And most importantly: 

How you engage with your audience.

If you are struggling to get your content noticed on LinkedIn, remember, most users are missing a huge opportunity to grow their audience.

What is a LinkedIn Newsletter?

A LinkedIn newsletter isn’t your average blog post.

Think of it as a recurring update, keeping your audience in the loop with industry insights, key trends, or personal expertise.

Unlike blogs, newsletters are shorter, punchier, and tend to cover multiple topics in one go.

The idea is to share content that resonates with a specific audience.

whether it's local SEO tips, business insights, or industry updates. Readers get notified when new editions are published.

That makes it easier to build a consistent and engaged audience.

For example, an SEO agency could publish articles like:

• What is Local SEO?
• How Local SEO Boosts Visibility.
• Pros and Cons of hiring a local SEO agency.

This way, LinkedIn subscribers get updates directly, making it a powerful tool for content marketing, audience growth, and lead generation.

How to Create a LinkedIn Newsletter

Turn on Creator Mode: 

Go to your LinkedIn profile. Look for account tools, and activate Creator Mode to unlock advanced content features.

Start Writing: 

On your homepage, click "Write an article."

Create Your Newsletter: 

In the content editor, choose "Create a newsletter."

Write & Edit: 

You can draft in a word processor, then copy it over. Once done, follow the prompts to publish.

The Dos and Don'ts of a Successful LinkedIn Newsletter

Here are some key lessons I’ve picked up along the way:

Do Make the First Edition Great

Your first newsletter is key to driving audience growth. 

If you nail it, you’ll get subscribers hooked, and they’ll keep coming back for more.

Don’t Be Inconsistent

Posting once and disappearing for weeks? That won’t work. 

Your readers need regular content. 

How to promote your newsletter on LinkedIn?

Be consistent!

Do Share Generously

Your content marketing should give value. 

Post everything in the newsletter because LinkedIn allows Google to index it, so it reaches beyond LinkedIn. 

This helps you grow an audience on LinkedIn.

Don’t Obsess Over Likes

Sure, engagement is great.

But 

One heartfelt comment can be more meaningful than 100 likes. 

Focus on making an impact, and the leads will follow.

Do Be Real

Readers can smell a funnel from a mile away. 

Be genuine. 

Authentic thought leadership is what turns your audience into loyal followers. 

And trust me, loyal readers mean leads.

Don’t Link to Your Blog

No one wants to be redirected halfway through. 

Nothing kills engagement faster than a “click here to read the rest” link. 

Give your audience the full story right there in the newsletter. 

Save the cross-promotion for later.

7 Hacks to Grow Your LinkedIn Newsletter Audience in 2024

Let’s get practical. 

You didn’t come here for fluff, you want results. 

Here are five hacks that have worked for me (and many others) to grow an audience that stays and engages with your content.

1. Choose a Killer Name

First, name it right. It should instantly tell your audience what it's about.

It needs to be clear, relevant, and specific enough to let your audience know exactly what value you’re offering. 

“Monday Musings” sounds cool, but does it say anything? 

Not really. 

Go with something that resonates with your niche, whether that’s leadership, tech trends, or marketing tips.

2. Consistency is Key (But Don’t Overdo It)

Here’s where most people mess up. 

You’ve probably heard the saying, “Content is king,” 

But  

That doesn’t mean you should bombard people with posts every day. 

LinkedIn works differently than Instagram or Twitter—posting too often can kill your reach. 

Stick to a consistent schedule (weekly or bi-weekly works best) and make every post count.

3. Engage, Engage, Engage

Posting your newsletter isn’t the end, it’s the beginning. 

The real work happens when people start engaging with your content. Comment back, answer questions, spark discussions. 

I like to think of it as throwing a party, no one likes the guy who just shows up and doesn’t talk to anyone.

Be present, be real, and be quick about it.

4. Promote Beyond LinkedIn

Don’t limit yourself to LinkedIn. 

Cross-promotion is your best friend. Share your newsletter on Twitter, email, or even Slack groups. 

The more places your content lives, the better the chance of bringing people back to your LinkedIn profile.

5. Use Visuals that Matter

A picture’s worth a thousand words, right? 

Well, on LinkedIn, it might just be worth a thousand clicks. 

Make sure your cover images are eye-catching, but avoid using generic stock photos. 

Upload a sharp logo (300x300 pixels) and a cover photo (1920x1080).

Real, authentic visuals (people, faces) tend to resonate more with readers and make your content stand out.

6. Optimize with SEO Meta

LinkedIn Newsletter also requires solid SEO optimization.

Before publishing your article, make sure to add a meta title and meta description that include relevant keywords to help with search engine rankings. 

My approach is to review suggestions at the end of Google search results and integrate them naturally into my article’s meta.

7. Use Effective Calls to Action (CTAs)

Writing for a LinkedIn Newsletter is similar to crafting blog content. 

If your article doesn’t offer actionable solutions, what's the point? 

Try to avoid being overly salesy; 

instead, write concise, valuable content that encourages engagement. Include strong, clear calls to action that prompt readers to interact with your content or reach out for further insights.

How to promote your newsletter on LinkedIn

Make Your Newsletter a Must-See

Pin your LinkedIn newsletter to the Featured section of your profile. 

It’s all about visibility, right? But don’t stop there—build anticipation. 

Tease your content with previews before you publish. Give your audience something to look forward to.

Cross-Promote Everywhere

Don’t just limit your promotion to LinkedIn. Share it across platforms like Instagram, Twitter, and Facebook. 

Expand your reach.

Direct Outreach

Here’s a killer move: send personal DMs inviting people to subscribe. Trust me, it works.

Establish Thought Leadership

Use your newsletter as a way to build thought leadership. 

Share real insights that add value. The more valuable your content, the more people will subscribe and engage. 

That’s LinkedIn marketing gold.

Final Thoughts: It’s About Quality, Not Quantity

If there’s one thing I’ve learned from building a LinkedIn audience, it’s this:

it’s not about getting thousands of subscribers overnight. It’s about getting the right subscribers who actually care about your content.

As you build your LinkedIn newsletter, stay authentic, keep delivering value, and never stop engaging with your audience. The numbers will follow—but only if the quality is there first.

Remember, LinkedIn is about connection—not just content. Use these hacks, watch your audience grow, and turn those connections into conversions.

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