How I Became... An Art Director

Welcome to The BoF Careers Briefing. This newsletter is an excerpt of our analysis and insights on the future of work and careers advice, along with the best jobs on BoF Careers. Sign up to the full newsletter now.

Carlota Guerrero started experimenting with photography as a teenager but studied psychology and communications at university in Barcelona, believing her family wouldn’t accept her pursuit of the arts. A year abroad in Paris changed her perspective on art. “I started seeing how art was respected — and [how] I could make a career from it,” she told BoF.

Aged 24, Guerrero landed her first major commercial project as a photographer and art director — for Solange Knowles’ studio album Seat at the Table. With a distinctive minimalistic aesthetic and visual language, often working with groups of women and identity exploration, Guerrero has since landed accounts with the likes of Givenchy and Dior, Loewe, Phillip Lim, Zara and Nike, as well as further collaborations with Knowles.

“I keep it simple so I can really understand what I’m doing. It’s about taking chances that you’re interested in until you master it. I practise with the same thing all the time because I’m trying to understand what it means,” she says.

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Discover the most exciting career opportunities now available on BoF Careers.

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This newsletter is an excerpt of our analysis and insights on the future of work and careers advice, along with the best jobs on BoF Careers. Sign up to the full newsletter now.