How I Got 50,000 Followers on LinkedIn (3 Step Guide)
If you’re reading this, you know what your peers may “discover” in 6 months: LinkedIn is underrated. It’s one of the best ways to grow on social media today.
But how do you make the most of it before the masses rush in?
For the 1st edition of my Created newsletter, I'll share what I learned in getting 50,000 followers so you can too. How to start. How to scale. My process. Tools to use. Everything.
Usually in this newsletter, I interview top creators and celebrities like Logan Paul, Paris Hilton, and Mark Rober and explain the creator economy after working inside YouTube & Instagram for 8 years so make sure to subscribe.
To kick off, let's talk about The 3 R's of LinkedIn: Research, Remix & Re-explain.
1) RESEARCH
The key to great LinkedIn content? Find the overlap between “What The Audience Wants" and "What You're Knowledgeable About."
But let's face it: you've likely learned many different things in your career. How do you know what your audience wants to hear about most?
You could take years of trial and error. Or just use LinkedIn Polls. Cut the guesswork. Turn your audience into your focus group.
For the poll options, pick 4 topics you’re knowledgeable about (it’s okay if they’re related).
For example, mine were:
Results showed 38% wanted creative marketing, which clarified what I'd post about. Besides polls, your LI inbox is another great way to "research" content ideas. I saw tons of messages about the creator economy so I made that a content focus too.
After finding your "top topics," the next question is: how do you find constant inspiration to post consistently?
Don't rely on random spurts of inspiration. Create by curating. Make it a weekly routine to check business pages on LinkedIn (like the "Brilliant Ads" LI page for marketing), subreddits on Reddit, curation pages on Instagram, and so forth.
See which posts are performing best there then remix or re-explain it in your own words.
2) REMIX
The key to remixing content is to copy with taste, not copy and paste.
Copy and Paste means you take from one source, imitate it, and hog credit so people don’t know the source. Big no no.
Recommended by LinkedIn
Copy With Taste means you share credit, elevate what you researched & blend from many sources of inspiration.
Here's an example:
I found this post in a marketing subreddit that was a hilarious take on how to hire a graphic designer. It was so bad that it was brilliant. To Copy With Taste:
It’s not always possible, but check all three boxes if you can. If you can't, try to re-explain.
3) RE-EXPLAIN
Did you know 50% of U.S. Adults prefer to read at an 8th grade reading level?
They’re not dumb. They just want it simple, especially on LI where 57% of traffic is mobile which means your text is on tiny screens.
But let's face it: most business content is...wordy. Big words. Jargon. Corporate speak. Bleh.
That means there’s a big opportunity on LI to distill without dumbing down. So how do you do that?
Use a free tool called HemingwayApp.com. It’s like having the world’s best editor 24/7. It tells you the grade level and color-codes which sentences are hard to read so you can fix it.
For example, let’s say you work in crypto and want to write a post to explain NFTs. You do research, find this explanation, and paste it into HemingwayApp.com.
14th Grade reading level. Too complicated. Instead fix it by “re-explaining” like this:
8th grade reading level. No red sentences. Post away.
Whether you're in B2B or B2C, there's so much room right now to re-explain and remix what you research to find your first 50,000 followers on LinkedIn.
What tips do you have to create content on LinkedIn? Comment and I’ll try to follow as many of you as possible so we can all support each other.
Subscribe and see you next week. Until then, keep creating.
Student at Nirmala Matha Convent Matriculation Higher Secondary School
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I help aspiring writers face their fears and pursue their purpose. Author|Writing Coach
1yThanks for sharing. I just uploaded a sample into the online version just to see how the program works. I love it! With Hemingway and Grammarly, my writing will be pretty well written.
Chief Growth Officer & Head of Global Strategic Partnerships @StoryDiver PR. Working with transformational AI & Video applications to help publishers & indie authors rocket brand positioning + Audience engagement.
2yI found that this is what I had been doing already. But without the needed discipline and snazzy phrase. It helps to package things in an easy-to-remember name. That Hemingway app blows me away, did it really come up with the Rolex metaphor all by itself.. Gotta watch your back with AI !
Leader in growth and change, inspiring and guiding clarity, connection, action, and kindness for individuals and organizations.
2yThank you for the awesome information!
Relentlessly helpful® LinkedIn® nerd, trainer & speaker. Creator of Espresso+ community & UpLift Live conference. Not a douche canoe 🛶
2ySome good ideas here, though the first point on polls feels off the mark. Polls have been appearing much less in LinkedIn feeds over the past few months, and if you're starting with a small audience, they're unlikely to generate enough data to be meaningful. Substantive engagement on other people's LinkedIn posts is better for your visibility to people in your 2nd and 3rd networks.