How to make Animated videos for your Business

What’s the need for animated videos in business?

Have you ever gone through a day without watching a video? I anticipated it'd be a resounding 'No!' We all are surrounded by videos. I'd say you're on the correct track if you're employing animated videos as part of your marketing approach. People love to watch them! We now wonder why animated marketing videos have expanded so rapidly in recent years. The answer is simple: they are a very successful method of generating leads, revenue, and brand awareness.

If you are feeling confused about how to create animated videos then you came to the right place because 383Studios is an amazing advertising company that has 5+ years in video editing & proficiency in production, short video ads, animation, motion graphics, sound design, and video compression codecs.

Firstly we will teach you what’s an animated video means?

What is an animated video?

An animated infographic video is a small video that conveys a business concept in a straightforward, entertaining, and direct manner. It uses stunning animations, engaging visuals, and simple words to capture the viewer's attention rapidly. Animated videos are an excellent approach to addressing contemporary client requirements while also establishing trust with a target audience. (Cox, 2022).

I know as a brand, you may encounter several challenges while creating an animated video for the first time, including concentrating too much on making a sale and not enough on the story, not correctly scripting your movies, or just not understanding what type of animation video to create.

 In this article, 383Studios will help you to look at the most productive animation use cases in the workplace. We really hope that it will be beneficial to your business, assisting you in increasing conversions and building client loyalty.

Choose Video makers

The first step is to choose the best video maker. Video makers are internet sites that provide video-making tools so that anybody may create their own animation. Help your consumers truly comprehend how your product/service works by allowing them to virtually experience what is available to them and what you can offer them through following tools like Vyond, Moovly, or Powtoon,

Select the style of video

Secondly, you have to select the style of the video. The video style is determined by your target audience and the product or service. It's usually a good idea to choose your video style before you start writing the screenplay so that you can organize the content properly. An infographic animated video, for example, would be appropriate if you wanted to emphasize facts regarding your brand's growth.  

Create storyboard

You must research before creating an animated video. Determine the appropriate style of video – does kinetic typography (moving text) make sense? Do you need to create an animated explanation video? Is an infographic or character-based animation better? Then, create a storyboard for your brand need to outline the video's flow.

Choose engaging templates 

Once you've developed a strategy and a vision, it's time to put it into action. Choose a template that corresponds to the sort of film you want to make and has a style that is consistent with your brand. Make absolutely sure it's appropriately formatted for your intended audience: horizontal for desktop viewing or YouTube videos, square for social media platforms, or vertical for Instagram Stories and mobile viewers. It will increase brand growth.

Integrate eye-catching visuals

Consider the most recent animated video that made an impression on you. It was probably aesthetically spectacular. The higher the quality of your animated images, the more likely they are to keep viewers interested and connect with them. Eventually, the growth of brands boosts.

Add voiceover and subtitles

This is the stage where you have to put the script into action. You must select the voiceover artist who will narrate your narrative. It is vital to select an actor who will deliver the screenplay in a manner that best expresses the attitude of your brand. Since a major portion of the social media audience watches videos without sound, providing subtitles helps to stop viewers from scrolling past your films if they are watching a video on mute.

Follow these steps and I assure you that video animation will benefit your business regardless of what you sell.

Credits - 383Studios