How to make social media perform for your business

I'm thrilled to take you on a deep-dive into a recent podcast. Alongside Nick Boddington , we dissected the dynamics of social media marketing and how businesses often underutilise its potential.

Social Media Marketing Landscape

Nick and I revisited social media marketing, unravelling its significance for businesses, large or small. We touched upon two aspects - organic reach and paid promotions, and how platforms like Meta and TikTok could be harnessed for business amplification.

I'd like to emphasise that businesses should do more than merely maintaining social media accounts for the sake of appearance. There's a treasure trove of growth opportunities that could be unearthed with the right strategies.

We STRESS the importance of managing your social media accounts proactively. Having direct access and an active admin in place can influence your social media strategies' effectiveness in ways more than one.

Organic vs Paid: The Marketing Tug of War (Tug 🤣)

While organic growth holds value, it has become quite challenging. Social media algorithms have an affinity for video content currently. Consequently, businesses frequently posting videos stand a higher chance of gaining visibility. That said, the immediate results that paid advertising offers can often tip the scale in its favour. However, let's not overlook the power of engaging content, irrespective of the scale or budget of your business.

Getting the Most Out of Your Content

A clever trick that we shared is repurposing your content. For us, transcribing our podcast episodes into blog posts or chopping them into LinkedIn clips has proven remarkably effective, considering our audience's strong presence on this platform. Hence, understanding and catering to your audience's preferences can make all the difference.

I urge you to experiment with various platforms and find out what works best for your business. If one platform doesn't yield desired results, maybe it's time to venture into unexplored territories that could open up new avenues of growth.

The Magic of Engagement

Engagement is the secret sauce for any platform, be it LinkedIn, Instagram, or a podcast. Captivating content can catch an audience's attention and pave the way for growth opportunities. Whether it's a quick-witted 12-second video or a comprehensive analysis, make sure your content leaves a mark.

Unleashing the Potential of Paid Content 

Paid content, if engaging, can offer substantial returns. By observing what resonates organically and scaling it up, you can design compelling ad campaigns and enjoy wider reach.

Learning from the Masters

We spotlight Gymshark , a brand that's nailed the social media marketing game. Regardless of their growth trajectory, Gymshark constantly innovates, generates buzz, and leverages influencers and YouTube for extended reach.

The Marketing Funnel: Guiding the Journey 

Lastly, we examined the marketing funnel concept. Businesses can attract audiences and guide them down the purchasing path by creating awareness and offering solutions. This is something the Team at Lets Run Social are constantly analysing 🫶🏻

Every business is unique, and so should its marketing strategies be. Balancing organic and paid tactics, crafting engaging content, repurposing it across platforms, and having a firm grip on your social media accounts are essential for effective marketing.