How Many Press Releases Should You Issue in a Month?

Press releases remain a fundamental tool in Public Relations, but when it comes to frequency, quality over quantity is key. Issuing too many can lead to media fatigue; too few, and you might miss opportunities to highlight important news. So, how do you strike the right balance?

Consider these factors:

1. Company Activity: Are there genuine newsworthy events—product launches, milestones, partnerships, or updates—that warrant coverage?

2. Audience Interest: Is the news relevant and valuable to your target audience and the media outlets you’re pitching to?

3. Impact and Timing: Coordinate releases to maximize their impact. Avoid crowding multiple announcements together unless they’re related.

Best Practice: For most companies, 2-4 press releases per month is a healthy range. This ensures consistent communication without overwhelming journalists or your audience.

Not everything requires a press release. For smaller updates, consider alternative channels like social media, etc.

The goal is to keep your brand top-of-mind with meaningful, timely stories. In PR, relevance and impact always win over volume.

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