How Publishing Your Rates Attracts the Right Clients Faster

Ever feel like you're spending more time vetting potential clients than actually working?

In this article we're going to look at why publishing your rates can streamline your client acquisition process and get you to the right, paying clients faster.

In the world of custom digital solutions, time is money. Whether you're migrating clients from multiple systems, building websites, crafting funnels, or setting up email nurtures and automations, every minute counts.

Yet, many businesses waste valuable time dealing with inquiries that don't lead to paying clients.

The solution? Publishing your rates upfront.

This strategy not only saves time but also helps in attracting clients who are ready and willing to invest in your services.

Let's dive into how this approach can revolutionize your client acquisition process and why it’s particularly effective for businesses like ours.

Why Publishing Your Rates Works

1. Attracts Serious Inquiries

• Think of publishing your rates like putting up a signpost with a clear message. Just as a signpost guides travelers in the right direction, your rates guide potential clients.
• When potential clients see your rates, they can immediately assess if your services fit their budget. This filters out those who can't afford your services, leaving only serious inquiries. For our business, this means more time spent on valuable leads and less on dead ends.

2. Sets Clear Expectations

• Imagine a restaurant menu without prices. Customers might be hesitant to order, fearing unexpected costs. Similarly, clients are more comfortable when they know what to expect.
• By publishing your rates, you set clear expectations about the investment required. This transparency builds trust and ensures that potential clients are aware of what they’re getting into before contacting you.

3. Streamlines the Qualification Process

• Think of your client qualification process as a sieve. Publishing rates acts as an initial filter, allowing only qualified leads through.
• Our process involves asking potential clients about their business situation, including how long they've been in business, their staff size, and annual turnover. These qualifying questions help us gauge whether they can afford our services. By publishing our rates, we further streamline this process, as only those who can afford us will engage.

4. Differentiates Between DIY and DFY Clients

• Picture a fitness center offering both personal training (Done For You) and gym memberships (Do It Yourself). Clients choose based on their needs and budget.
• Similarly, we offer both DIY and DFY services. If a client’s turnover is low and they serve few clients, they might be a better fit for our DIY services. Publishing rates helps potential clients self-select the appropriate service level, saving us time in determining this ourselves.

5. Facilitates Quick Decision-Making

• Think of an express lane at the supermarket. Publishing rates creates an express lane for potential clients to make quick decisions.
• After a short conversation in DMs, we can determine if the client is ready to proceed. If they are, we provide a ballpark figure. If they accept, we quickly move to a Statement of Work or sign them up for our DIY package. This efficient process helps both us and the client move forward swiftly.

This is the process we have developed and now use to save us time

1. Initial Contact and High-Level Fit

• When someone contacts us, we start by understanding their situation and goals. This high-level assessment ensures they’re the right fit for our services.
• Think of it as a first date. We’re getting to know each other to see if there’s potential for a long-term relationship.

2. Qualifying Questions

• We ask specific questions about their business to gauge if they can afford our services.
• It’s like a job interview. We need to ensure the candidate (client) meets our criteria.

3. Determining DIY vs. DFY Fit

• Based on their business size and turnover, we determine if they’re better suited for our DIY or DFY services.
• It’s like choosing between a guided tour and a self-guided tour. Each has its benefits, depending on the client’s needs and budget.

4. Decision Timeline

• We ask if their need is immediate or for later. This helps us prioritize our resources.
• Think of it as booking a flight. Are you flying out today or next month? This impacts how we prepare.

5. Providing a Ballpark Figure

• If the client is ready to proceed, we provide a rough cost estimate. If they accept, we move forward with a Statement of Work or DIY package.
• It’s like getting a quote for home renovations. You need a rough idea of the cost before committing.

Benefits of This Process

1. Efficiency: Saves time for both us and the client.
2. Clarity: Sets clear expectations from the start.
3. Qualification: Ensures we work with clients who can afford our services.
4. Simplicity: A quick conversation in DMs is often enough to qualify leads.

Publishing your rates is a simple yet powerful strategy to attract the right clients faster.

It filters out non-serious inquiries, sets clear expectations, and streamlines the qualification process.

For businesses like ours, which involve custom work and varying service levels, this approach is invaluable.

It not only saves time but also ensures we work with clients who are ready and willing to invest in our services.

If it's time for you to streamline your client acquisition process and attract the right clients, check out our services on our website and see if we're a fit to work together. Helping clients to automate their processes and save time is our jam.