How to screw up your Customer Jouney, Experience, Trust.....with bad data
Nadim WARDÉ
![Nadim WARDÉ]()
Nadim WARDÉ
✔️ Consultant PIM, DAM, MDM ✅ J'accompagne les entreprises dans leurs projets de maîtrise et valorisation des données produit🎯Je les aide aussi à mettre en place une vraie gouvernance de la donnée
Here below the picture shows how a company can throw away, in just one product label, all the efforts and money it's spending on building customer's trust and relationship
it's self expalanatory about the importance of the product data and its quality
Product Lead at Kainos
8yThis is actually quite simple and its just the same in England. Consumers put a lot of stock in the origin of their meat products so quite often you will get 'Product of the UK' blazed across the packaging but then they have to be clear. The animal may have been raised in the UK but then slaughtered in Poland and packaged in Hungry and returned to the UK for sale. Whilst its still technically a Product of the UK (its origin) they legally have to show its path to the supermarket as proof of tracked origin.
EDI / B2B Project Manager SEEBURGER
8yAt least, tracking worked up to label.
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8ynot at all astonished
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8yIsn't the greatest issue here (if any being larger than the other one on this picture...), that the origine is actually "France" and the other data input are not even related to France (country of origin - supposedly)... Agreeing that there is matter for mistakes with UK, GB, Ireland aso. Cannot see how this is getting to the shelves without even being cheked...
✔️ Consultant PIM, DAM, MDM ✅ J'accompagne les entreprises dans leurs projets de maîtrise et valorisation des données produit🎯Je les aide aussi à mettre en place une vraie gouvernance de la donnée
8yRichard, Fully agreeing with you that some DQ and organization would avoid confusing UK, GB and Ireland....:-)