How Should Influencer Marketing Agencies Prepare for Peak Retail Seasons?

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As the bustling summer sales season winds down, marketers focus on the year's most lucrative period: the holiday shopping season. Events like Black Friday and Cyber Five present opportunities for brands to increase their revenue. Partnering with paid media agencies can bring even greater success for influencer marketing agencies. This collaboration can optimize reach, enhance campaign performance, and significantly boost ROI. Here's a detailed look into how this can be achieved.

📌 Related article: Kickstart Your Back To School Advertising Campaigns This 2024

💡 Importance of Retail Events for Influencer Marketing

Post-Amazon Prime Day and the ongoing Back-to-School season mark pivotal moments in the retail calendar. Amazon Prime Day, projected to hit a record $14 billion in US sales for 2024, continues to grow despite increased competition from similar summer sales events.

Concurrently, the Back-to-School season, which saw $41.5 billion in spending last year, presents another lucrative opportunity for brands to engage with consumers early and strategically.

Moving forward, holiday retail events such as Black Friday and Cyber Five have become pivotal in the retail calendar. These events drive massive sales and set the stage for consumer behavior throughout the holiday season.

For influencer marketing agencies, leveraging these peak shopping periods can result in substantial gains. However, navigating the complexities of holiday marketing requires strategic planning and execution.

📌 Download Thanksgiving 2023 Paid Social Trends

How Should Influencer Agencies Prepare for Peak Retail Seasons?

Black Friday and Cyber Five (the period from Thanksgiving through Cyber Monday) are significant draws for consumers seeking the best deals. According to EMARKETER , 27% of US adults plan to start their holiday shopping as early as October, a trend encouraged by events like Amazon's Prime Big Deal Days.

In 2023, consumers spent $5.90 billion during this event alone. Despite a slight dip in Cyber Five's share of total e-commerce sales, it remains a significant part of the holiday shopping landscape, forecasted to account for 15.7% of holiday e-commerce sales in 2024.

💡 Paid Media Techniques You Can Employ

Social media advertising like Strike Social employs various techniques to enhance campaign performance, including advanced A/B testing and dynamic bid management.

Our proprietary technology tool evaluates ad sets, audiences, bids, and creatives every two hours to identify cost reduction and efficiency improvement opportunities.

Here's how:

👉 Audience Targeting

Expanding ad sets to target both broad and niche audiences helps uncover more cost-effective segments.

👉 Bid Management

Dynamic bid adjustment tools maximize ad performance across various audiences.

Influencer marketing's success during the post-summer sales and holiday season hinges on strategic collaboration with paid media agencies. Leveraging the strengths of both teams can drive substantial gains in reach, engagement, and revenue.

💡 Why Influencer Firms Partner with Strike

Strike Social has managed over $1 billion in billings, underscoring our ability to scale accounts and improve campaign efficiencies for influencer marketing agencies.

Here’s why agencies choose to partner with us:

👉 Margin Improvement

We integrate advanced technology and machine learning tools to help influencer teams increase margin and revenue on paid social campaigns. For instance, our proprietary tool allows for dynamic bid adjustments across audiences and ad sets, optimizing performance daily.

👉 Strategic Insights

Through continuous A/B testing and data-driven insights, we identify opportunities to lower costs per click and enhance engagement, ensuring maximum ROI for our clients.

👉 Case Studies:

For example, we helped a fashion influencer company achieve an additional 20% margin on their campaign by expanding ad sets and refining audience targeting strategies. These insights led to significant efficiency gains and improved campaign performance.

📌 List of Strike Social's Sucess Stories

• 28% CPM Reduction in QSR Case Study
• 1.5M+ Campaign Link Clicks in Health Case Study
• 37% CPM Reduction in Health Campaign Case Study

As we approach the holiday season, influencer marketing agencies should align with experienced partners who can help them embrace data-driven strategies, continuous optimization, and innovative approaches to stay ahead in a competitive market.

💌 Success starts with a plan. Craft strategies with us.

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