How Snapchat creators can make money, Facebook expands revenue sharing, 4 ways AI is being used in the music industry

Hi, and welcome back to Insider Creators! Follow above to get notified on the latest edition.

Here’s what to expect in this week’s edition: 

• How Snapchat creators can qualify to make money from ad-revenue sharing

• Facebook plans to expand its revenue-sharing program

• 4 ways artificial intelligence is being used in the music industry

Snapchat breaks down how creators can qualify to make money from ad-revenue sharing

Snapchat is opening up ad-revenue sharing to more creators.

The company has been testing paying a cut of the advertising revenue from its stories feature to some influencers who are in its Snap Stars program.

Dan Whateley and Shriya Bhattacharya broke down what requirements creators will need to join the Snap Stars program. 

Creators can start earning ad revenue if they have:

• at least 50,000 followers

• 25 million monthly views on Snap

• a minimum of 10 stories posted a month featuring what Snap deems as brand-safe content

Outside of its stories ad program, Snap pays creators via other initiatives like content challenges and a fund for its short-video feature Spotlight. 

Read more about how creators can make money on Snap here.

Facebook plans to expand its revenue-sharing program as it tries to cozy up to content creators

Meta has been inviting creators to events that showcase Facebook's offerings.

"They're making a push so that Facebook's not forgotten by creators," Lia Haberman , an adjunct professor at UCLA, told Insider. "Especially with everything recently between YouTube, TikTok, and Instagram, Facebook never gets mentioned in those same conversations when we talk about creators and what platforms they're choosing between."

At Meta's latest event, it pitched its ad-revenue-share options to creators. 

Sydney Bradley wrote about why it matters, and how a robust ad-revenue-share program for reels across Instagram and Facebook could help both Meta and creators.

Read more about what Facebook is pitching to creators here.

4 ways artificial intelligence is being used in the music industry

Music startups are leading the charge in building AI tools.

Some of these tools are simplifying the music-making process. Others are assessing fan engagement and facilitating music discovery.

Dan Whateley and Nhari Djan broke down ways music startups are using AI tools to innovate in the industry. 

Some examples include helping content creators access music for their videos and giving independent artists a platform.

MyPart, which uses AI to match artists and songs with executives in music, advertising, TV, and film, has a program for independent artists to upload their music for potential business opportunities. 

"One of the most exciting things about this offering is that it's used by A&Rs," cofounder Matan Kollnescher said. He said songwriters can also benefit from this discovery method by "having your song get to an artist that you'd dream of performing it." 

Read more about how AI is being used in the music industry here.

Snap Partner Summit:

Snap hosted its fifth annual Snap Partner Summit for publishing and ad partners on Wednesday in Los Angeles. 

Here’s a rundown of the announcements: 

• New Story modes and updates to Snap Map (TechCrunch)

• Snapchat+ now has more than 3 million subscribers (Engadget)

• Its AI chatbot is expanding with the ability to create images (Reuters)

Other notable stories this week:

The business of being a creator

• A medical resident and TikToker shares the exact 2-page media kit she's used to get brand deals with Microsoft (Insider)

• Influencers go big on tax write-offs (WSJ)

• How smaller Instagram accounts get brand deals and make money (Insider)

Social platform and creator economy startup news

• Instagram will let users add up to five links to their bios (Insider)

• TikTok ban legislation meets wave of US tech company resistance (Bloomberg)

• TikTok is the best platform for promoting products to Gen Z, surpassing YouTube and Instagram (Insider)

What’s happening in digital culture

• A YouTube stage mom faces abuse allegations from 11 teens in court case (NBC)

• A dispute over an $84, sprinkled-covered rainbow birthday cake spiraled into a viral frenzy on TikTok (Insider)

• TikTokers react to the “Love is Blind” reunion (Insider)

• Influencer Loren Gray said some creators fake going to Coachella (Insider)

Thanks for reading! Send me your tips, comments, or questions: aperelli@insider.com.