How to Structure Your LinkedIn Sales Funnel

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Let’s be honest—when you hear “sales funnel” or “sales strategy,” it can sound a little intense, right? Like it’s all about pressure and processes. But let me reframe it for you: it’s not about pushing people; it’s about guiding them.

Think of a sales funnel on LinkedIn as a natural journey—a series of touchpoints that gently lead someone to a meaningful conversation. Whether it’s a discovery call, a DM, or even a comment exchange, having a structured approach ensures you’re moving the right people closer to becoming clients.

And here’s the truth: order doesn’t come from chaos. Myron Golden put it perfectly in a recent challenge of his I took:

“You don’t have an explosion and suddenly end up with F150 trucks in the parking lot.”

Success takes intentional, thoughtful action, and especially on LinkedIn.

So, why should you care about structuring your funnel?

1️⃣ It ensures discoverability

By creating content with a purpose, your ideal clients can find you based on keywords, engagement, or the value you’re offering.

2️⃣ It turns profile visitors into leads

When your content speaks directly to the stages of their journey, people naturally want to know more.

3️⃣ It drives conversions

This isn’t just about creating content for content’s sake. Every post, infographic, or video becomes a step toward building trust, credibility, and relationships that lead to sales.

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Episode 001's Topic: How to Use Content and Conversations to Build Authority

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Your LinkedIn Funnel at a Glance

• Top of Funnel: Attract attention and generate interest. This is where your content educates, inspires, or sparks curiosity. Think industry insights, intro videos, or infographics that communicate your value in seconds.
• Middle of Funnel: Build trust and nurture relationships. Case studies, testimonials, and personal stories demonstrate your expertise without feeling salesy. This is the "getting-to-know-you" phase.
• Bottom of Funnel: Convert interested prospects into clients. This is where demos, special offers, and those all-important testimonials help people make their final decision with confidence.

Final Thoughts

Your LinkedIn content is more than just posts—it’s currency.

Every piece of value you share is a transaction of trust. The more value you give, the closer you get to converting attention into action.

So, ask yourself...

"Are you approaching LinkedIn with intention, or are you hoping for accidental results?"

Because when you’re intentional, the right clients won’t just notice you—they’ll want to work with you.

Love & Blessings

Chelena ✨ Peart

P.S. I am taking clients for 2025 who want to leverage LinkedIn find new clients. Send me a DM and let's discuss the strategies that are getting results —I’d love to help you get intentional and start turning your audience into clients.