How to Take Back Control of Your LinkedIn Feed?

Are you frustrated with a LinkedIn feed that feels 70% irrelevant?

You're not alone—I stopped scrolling aimlessly two years ago, and here's why: it often consumes valuable time without delivering meaningful content.

Notice the abundance of advertisements and dominant content creators?

On average, a scrolling session reveals 11 posts on a laptop and 16 on mobile. Surprisingly, only 30% of those posts are influenced by your preferences.

Refresh your Home Feed and start tallying the Promoted Posts, LinkedIn Ads, and Collaborative Articles.

It quickly becomes clear that certain creators overshadow others, making it difficult to access updates from your own network.But don't lose hope!

Here are ten actionable strategies to prioritize content from your preferred connections, which will signal the algorithm to present you with more relevant material:

1. Engage with Their Posts: If you’re not seeing their content, navigate to their profile's activity section to 'like' or, ideally, 'comment' on their posts.
2. Visit Their Profile: A simple click on their profile can reinstate their content in your feed.
3. Send a Direct Message: I often prefer LinkedIn messages over emails for clients and peers because it activates the algorithm.
4. Endorse Skills or Write Recommendations: Providing social proof reinforces important relationships within LinkedIn.
5. Save Their Posts: This is a powerful signal to the algorithm. Saving posts enhances your feed's relevance.
6. Activate Notifications: Click the bell icon on their profile for updates, although this feature may not always be reliable.
7. Unfollow Irrelevant Creators: You won't be notified, and you’ll still be connected—this simply creates space for more valuable content.
8. Indicate Disinterest: Use the three dots on posts to select 'not interested' in certain types of content, which will help tailor your feed.

Despite these manual efforts, there are more efficient methods to improve your experience:

1. Utilize LinkedIn Bookmark Search: Discover how to leverage this free functionality to enjoy an ad-free experience focusing on your preferred creators.
2. Explore the Aware App: I reduced my daily engagement from nearly an hour to just 15 minutes while increasing my meaningful interactions from 10 to around 25. This tool allows you to create lists of favorite creators, peers, or potential clients, providing a chronological feed for easy commenting. It also highlights who engages with your content, allowing you to acknowledge your supporters.

Bonus Tip: New followers and connections receive algorithmic favor for the first two weeks. If you're gaining new connections, ensure you post outstanding content during this period. Their engagement will determine whether they remain active in your network or fade away.