How to Target Your Audience on Social Media During Covid-19

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Change your posting times

Scheduling is of great importance in social media marketing, especially during such a messy crisis. In other words, you have to post at peak hours to get maximum exposure. Now, social users are using social apps more than ever. So your posting schedule should change accordingly. If you avoid posting enough content, you’ll lose your position as a thought leader in your industry. On the contrary, if you push too hard for it, you might bother your audience. Several valid surveys by Later, Social Sprout, and Social Tradia have responded to the question of when you should post.

Share educating content

A lot of conspiracy theories are spreading as fast as the coronavirus does. So people are thirsty for valid information about the current situation and also about their favorite niches. People won’t follow the accounts with mediocre and repetitive content. This is why many individuals, brands, and even influencers have bought Instagram accounts. They want to have a lot of followers from the beginning, based on Social Tradia. The coronavirus has increased the need for informative content. This is a perfect chance to make your account stand out among all other rivals. You need to create informative content about the current circumstance and relate it to your industry.

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0439 315 777 or email at vaughan@theinfluencerproject.com.

Thanks!