How to Use AI to Attract & Retain World-Class Talent

• Listen to the full episode on Vimeo
• Topic: How to use AI to Attract & Retain World-Class Talent
• Guest: Horst Gallo, Chief People Officer at Orion Innovation

Overview

AI is transforming talent attraction by optimizing candidate sourcing, engagement, and data-driven decision-making. AI-driven tools improve efficiency in identifying suitable candidates, while personalized communication enhances the candidate experience.

Ensuring fairness is crucial to avoid AI bias, requiring careful oversight. AI also brings cost savings, particularly in screening and administrative tasks, but human recruiters are still vital for relationship-building and nuanced decisions. In the next few years, AI's role in recruitment will expand, becoming more adaptive and proactive in identifying and engaging talent.

How to Use AI to Attract & Retain World-Class Talent

On episode two of the FutureWork Show, in partnership between Hacking HR, HR Leaders and atlas copilot, HR experts Chris Rainey and Matt Burns interviewed Horst Gallo, Chief People Officer at Orion Innovation,.

During the conversation, the panel of experts explored how AI is transforming talent acquisition and retention strategies. These are some of the opportunities and benefits of using AI to attract and retain world-class talent.

AI Revolutionizes Candidate Sourcing and Screening

The traditional hiring process is undergoing a significant transformation with the integration of AI. As Horst Gallo points out, "90% of HR people are using AI now in talent acquisition, at least for efficiency purposes."

AI-powered tools are helping companies sift through large volumes of applications more effectively, matching skills to jobs, and even predicting cultural fit. However, it's crucial to strike a balance between efficiency and maintaining a human touch in the hiring process.

Key takeaway: While AI streamlines the initial screening process, human judgment remains essential in final decision-making.

Enhancing Candidate Experience with AI-Driven Personalization

AI is not just about efficiency, but also about creating a more personalized and engaging candidate experience. From chatbots that provide immediate responses to AI-powered scheduling tools, technology is making the application process smoother for candidates. As Matt Burns notes, "We have the opportunity to create some asynchronous communication where the candidate can ask questions about the culture, about the role, about their team."

Key takeaway: Leverage AI to provide timely, personalized interactions throughout the candidate journey.

Predictive Analytics: The Future of Talent Retention

One of the most exciting applications of AI in HR is its potential for predictive analytics in talent retention. By analyzing various data points, including performance metrics, engagement scores, and even communication patterns, AI can help identify employees who might be at risk of leaving. As Horst explains, "You can easily predict... that there's something happening. And then you can do an intervention."

Key takeaway: Use AI-driven insights to proactively address potential retention issues before they escalate.

The Human Element: AI as an Augmentation Tool, Not a Replacement

Despite the advancements in AI, our experts emphasize that it should be seen as a tool to augment human decision-making, not replace it. Horst Gallo states, "I think we are not at the place, and I'm not sure if we ever get there where AI should make all the decisions. I think it should be a decision support."

Key takeaway: Train your HR team to work alongside AI, using it to inform decisions rather than dictate them.

Looking Ahead: The Evolution of AI in HR

As we move forward, we can expect AI to become even more integrated into HR processes. From more sophisticated personalization to the ability to take actions based on insights, AI will continue to transform how we attract, retain, and manage talent. However, the key to success will be finding the right balance between technological efficiency and the irreplaceable human touch in HR.

Find Out More About Joveo

Joveo offers a high-performance, AI-led recruitment marketing platform, which combines best-in-class programmatic job advertising, career sites, landing pages, candidate engagement, and conversational AI, to deliver 50% more relevant applicants and 33% lower cost. They power talent attraction for large global businesses, such as Uber, Wells Fargo, Verizon, Adecco, Korn Ferry, and others.

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Guest: Meche Escala, VP Talent & Learning at Genesys