HOW TO USE TIKTOK TO HELP YOUR BRAND

As many brands are experiencing, it is not enough just to be on TikTok. If you truly want to thrive, you need engaging, authentic, and native-feeling content. Community engagement has been proven to increase trust and by extension performance of brands that use TikTok effectively. So how do you use TikTok effectively? This article points out some key ways including setting the cultural agenda, being part of the conversation, taking memes in a new direction and exploring unexpected connections. Click here to find more in depth explanations of what these key points truly mean.

Other News

$500K OR DINNER WITH JAY?

An age old question has finally been answered. For years social media has struggled with this question, would you rather get half a million dollars or have dinner with Jay-Z. While this seems to be an easy answer to some, we finally got an answer from the man himself who tells everyone to take the money and listen to his albums because all of his knowledge is already there. Read more and watch the interview here.

THE PLAYMAKER EXPOSES SON

Famous football player Michael Irvin, part of the legendary Cowboys teams of the 90s, has exposed his son for seemingly lying in his raps. On FS1 show Undisputed, Irvin not only exposed his son for growing up in a gated community and rapping about a life he has never lived, he even went as far as to tell the world his son's rap name so we can all see for ourselves. While this is a hilarious moment, it served to display Irvin`s point of societies desire to go backwards instead of forwards, as his son is rapping about his fathers life and not his own. Read more here.

TOP POSTS OF THE WEEK

This new dance is going viral because no one can seem to pull it off even with step by step tutorials. It gives the illusion of someone sky walking and even with the use of slow motion tech I am still having a hard time figuring it out. People have been calling it the slick back dance, mostly because of the song associated with it.

This hilarious Instagram reel gives parents a look at the reality of COVID zoom classes and will give every student a laugh and a funny memory. Sorry to all my professors. Watch here.

Lastly, we have a post about finding a dog in an elevator with an hilarous quote tweet to follow it up.

FFB Newsalert

We got a Wedding

We want to give a special FFB C congratulations to influencer and collaboration partner Lexi on her marriage. So happy for you Lexi and we wish you nothing but the best. Hope you're enjoying your honeymoon!

Also...

We just completed a great consumer insights and data study for Walmart and one of our clients. If you want to learn more contact us by clicking here!

“Your best teacher is your last mistake.” - 50 cent

Top Songs of the Week

• Real Hiphop → Niontay, Earl Sweatshirt, El Coustaeu, and MIKE: Niontay, an up and coming 24 year old rapper who was born in Milwaukee, moved to Central Florida as a kid, and now lives in Brooklyn is about to release his newest project on November 2nd. On your first listen, it may be hard to identify where Niontay is from as he has a tendency to blend different regional styles together. However, that is just part of the appeal. His newest single, featuring established rappers Earl Sweatshirt and MIKE, may just give him the push needed to reach a new level of fame.
• Suspended → Sampha: You may recognise Sampha from his features with Drake, Kendrick Lamar and Solange. You may recognise him from his 2017 album, Process. Or you may not recognise him at all. Regardless of your prior Sampha knowledge, he has constructed a beautiful return album titled Lahai after this six year hiatus. His blending of R&B and electronic sounds is a sight to behold and his song Suspended is a perfect example of his capabilities. Check it out!
• Te Mata → Kali Uchis: Singer Kali Uchis just released her third studio album, Red Moon in Venus, back in March of this year. This album became the 29 year olds first to debut in the billboard top 10 charts. Following this massive success, the singer is set to release her fourth album in January of next year. Te Mata is one of two singles released from the album and is definitely worth the listen. Be prepared for a nice mix of R&B, soul and Latin music.

Hope you enjoyed this weeks Newsletter! Don’t hesitate to reach out if you need any brand support, marketing strategies, social media or creative work in propelling your brand to the future. Future Favors the Brave

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Curated by Justin Charles