Social Media Industry Round-Up #86: Scheduling Posts on TikTok, Early Access to Instagram Features, Summer of Sport Social Guide & Reels Meme Stickers

Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.

This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Scheduling Posts on TikTok

TikTok has announced a new tool to schedule posts, and we couldn’t be happier.

This new section will be available through the Business Suite, and will allow creators, brands and marketers to upload videos, write the description box and choose a post date & time.

TikTok Studio

TikTok has launched a new creation and management platform for creators, with tools for creating, editing, uploading, managing, and analysing their TikTok account and content performance. 

Summer of Sports Guide

This summer, there are multiple sports events happening at once, and TikTok has just released a guide so brands can join the conversation. 

According to TikTok: “TikTok users are just as likely to watch Summer Games content on TikTok (58%) as they are to watch the Games broadcast live on TV (57%).”

Some of the relevant industries and ideas suggested are: 

• Food & Beverage: Match-day snack ideas. 
• Entertainment: Light-hearted interviews and behind-the-scenes. 
• Tech: How to improve the viewing experience at home. 
• Fashion: Match-day outfits to show team support. 
• Travel: For those planning trips around the Summer Games. 

Early Access to Instagram Features

Instagram is working on an early access feature, which would allow users to sign up to beta test coming projects.

Memes on Reels

The platform is also working on ‘Memes’, a new option within the Reels editor, that would allow users to overlay popular memes onto their clips.