How To Weaponize Reach Out Messages When Sourcing Talent

Crafting effective outreach messages is an essential part of the recruitment process. 

You need to be able to reach out to potential candidates in a way that is both professional and engaging, so that the recipient understands your message and feels compelled to respond. 

When it comes to sourcing, a lot of people think that it's all about researching and searching and creating a list. 

While messaging is a central and important part of sourcing, it's not the only thing that matters.

Most of the time no one knows what personalization means, but it is widely used.

It's like saying we do agile and there are a billion ways to do it.

One of the most important things that sourcer´s need to do is invest time in writing impactful and engaging reach out messages. 

This is because the way you reach out to potential candidates can make all the difference in whether or not they respond.

In order to write great outreach messages, you need to use language strategically. 

By following these tips, you'll be well on your way to becoming a sourcing weapon🔫.

The Value of Language 

When reaching out to potential candidates, it's important to remember that you are speaking with another human being.

A cold approach can be off-putting if you don't use language in a strategic way.

For example, using too much industry jargon can be confusing for those who are unfamiliar with it, while using too much flattery or exaggeration can come across as insincere.

It's best to keep language concise and professional yet still personable enough to make the candidate feel welcome and appreciated. 

Adopt 'Slack Chat' Language 

Another great tip is to adopt some of the same conversational style you would use in Slack chat when reaching out.

Short sentences with clear points get your message across quickly and effectively while giving it a more human-readable feel.

This means avoiding long paragraphs and complex words where possible - after all, you want your message to come across as friendly rather than intimidating.

Craft Personalized Subject Lines 

Crafting great subject lines is key when writing outreach emails; this one sentence will determine whether or not a recipient opens your email.

Keep it short but descriptive; try not to make it too jokey or overly informal as this could give off the wrong impression.

It should also include keywords related to the role so that recipients understand what the email is about without having to open it - this will help increase open rates too.

Personalising Messages Beyond Previous Work Experience 

It’s important not only to include information about previous work experience when writing outreach emails but also other elements such as hobbies or interests which may demonstrate similarities between yourself and the candidate.

This helps build rapport quickly as well as boost engagement levels by making them feel like they are being addressed personally.

Additionally, highlighting any mutual connections or shared values can create a sense of trust which will go a long way towards persuading them that they should consider your offer further. 

Personalized Follow Up Messages Are Important Too

Finally, follow up messages are just as important as initial outreach emails when sourcing talent.

Sending timely reminders shows dedication on your part and can demonstrate respect for the candidate’s time which may help persuade them into accepting your offer to talk.

If they were considering declining initially due to lack of response from you (or simply forgetting about it).

Follow up with a personalized follow-up, you'd be surprised how few recruiters do this.

Ultimately, crafting effective outreach messages takes practice.

But, with these tips in mind, you should end up with more successful sourcing campaigns which result in higher acceptance rates from potential candidates.

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