InMail vs Email - the difference and which is better for recruiting purposes?

When it comes to recruitment outreach, you likely have two options available to you – InMail and email.

The lines between InMail and Email are often blurred, especially when it comes to recruiting circles.

So which one is better for the job?

Let's take a closer look.

Knowing the difference and when to use one or the other is key for successful candidate outreach.

Define InMail and Email

InMail and Email are both popular methods of communicating electronically, but they serve different purposes.

InMail is typically used within networks like LinkedIn to send personalized messages to a specific user or group of users.

These messages can include invitations, questions, or other content that the sender wants to ensure is seen by the receiver.

On the other hand, email is more typically used between two parties outside of a network, such as between two businesses or an individual and a company.

With email, users usually have access to analytics tools like open rates and bounce rates so they can track how their email messages are performing.

In conclusion, InMail and Email are useful communication tools that serve distinct purposes depending on the context in which they are used.

P.S How good is Mr. Wonderful´s no bullshit approach. What a Legend.

Advantages of InMail

One main advantage of InMail is its higher response rate.

LinkedIn reports that users typically see a 30% response rate with InMails versus an average response rate of 10% for emails sent through outside platforms like Gmail.

This makes sense, since LinkedIn users know that InMails are more likely to be from someone who wants to connect in a professional setting.

Plus, since LinkedIn allows users to filter out messages from unknown senders, sending an InMail ensures your message will actually get seen by its intended recipient.

Additionally, because recruiters can target potential candidates directly on LinkedIn.

They have access to hard-to-reach candidates who might not be actively applying for jobs via traditional sources like job boards or career sites.

Also, because so many professionals are on LinkedIn, recruiters have far greater reach into niche markets than they would with just email alone.

It is true that the email can be is scraped from LinkedIn URLs, but not all emails are available...

In some niche markets, LinkedIn InMail provide a channel when email is unavailable.

Disadvantages of InMail vs Email.

Despite having a higher response rate than email, there are some disadvantages when it comes to using InMails instead of emails.

Despite some plans offering discounts on sending more messages, you can be charged like a wounded bull for this subscription i.e. (LinkedIn Recruiter Licence).

Individual messages can still be pricey – especially if you’re reaching out frequently i.e. (Sales Navigator Licence).

Additionally, tracking results with InMails can be difficult since there’s no way for recruiters to tell who has opened their message or not (which isn’t an issue with email).

Furthermore, because people tend to get many more emails than they do InMails in their inboxes every day, a perspective on this is your message could easily get lost amidst all the noise – whereas if you sent it via InMail it would stand out more easily among fewer messages.

Finally, emails reach a much broader audience than just those on LinkedIn; this means that you can reach more people at a lower cost than if you used only InMails for outreach purposes.

When deciding between using Email or an InMail for outreach purposes it's important to consider both the advantages and disadvantages of each option before making your decision.

Some point so far to take home...

• On one hand, InMails tend to have higher response rates due their relevance and targeted nature.
• However, they also come with a higher price tag than sending emails through outside channels like Gmail which may make them less attractive depending on budget constraints.
• Ultimately though both methods can be effective depending on your specific needs so understanding the pros and cons of each is essential for successful outreach strategies for recruitment purposes.

I hope this provided you with some clarity regarding the pros and cons of each, as well as when it might be best to use them.

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