How to Write Emails That Speak to Your Audience’s Biggest Pain Points

Answer this…

How many of your emails are actually hitting home with your audience?

Really, I want you to think about it.

If you’re like most coaches or service providers, you’re investing your time, money and not to mention soul into writing daily emails, but they’re still getting ignored.

And that stings.

Why? Because your readers aren’t feeling it.

They’re not connecting.

They’re opening your emails, skimming a few lines, and then moving on like nothing happened.

No clicks. No replies. No action.

Here’s the brutal truth: You’re not addressing their problem.

See, people don’t buy products, services, or even coaching they buy solutions to their most painful, frustrating problems.

But if your emails don’t make them feel like you truly understand that pain, you’ve already lost them.

In this article, I’m going to show you how to flip the script.

You’ll learn how to write emails that don’t just get opened but they get consumed.

Emails that make your audience feel like you’re inside their head, speaking directly to their deepest struggles.

And once you’ve mastered this, everything changes.

Ready? Let’s dive in.

The Hidden Gap Between Your Emails and Their Pain

Imagine this: Your ideal client, someone who is frustrated and looking for answers, opens their inbox.

Now they’re thinking of a problem that’s been gnawing at them for months—maybe years.

They’re feeling stuck.

They want help.

They need help.

But when they read your email, they don’t feel like you’re talking to them at all.

The thing is, most people send emails filled with advice, tips, or promotions, but they forget to tap into the most important thing: the pain their audience is experiencing right now.

The Agony of Feeling Unheard

You might not realize it, but your audience is out there feeling completely alone.

They have real problems, problems that wake them up at night, that keep them from moving forward.

And yet, email after email from other coaches and service providers glosses over these feelings or offers generic solutions.

You know what’s even worse? The sense that no one really gets it.

You’re telling them what they should do, but they don't feel like you truly understand their unique struggles.

And the thing is, no one’s talking about it.

So, your audience keeps hopping from one email to the next, hoping that someone will finally say the thing that hits home.

But most don’t.

Most coaches write like everyone else, offering up the same tired advice, without ever touching on the deep, emotional pain that drives their clients to seek help in the first place.

Now why the Usual Solutions Aren’t Working

Here’s the hard truth: Your clients are tired of hearing the same cookie-cutter messages.

You know the ones… those vague emails that could be for anyone, anywhere.

And yet, these emails aren’t just ineffective… they’re pushing your audience further away.

Because when they see generic advice, they think, "This isn’t for me."

They feel misunderstood, unseen, and worst of all hopeless.

And the worst part?

They’re convinced that every other coach or service provider out there is just like you, offering more of the same.

So, where does that leave them?

In the same place they started.

No closer to the solution they desperately need. Stuck in the same cycle of frustration.

The Twist You Didn’t Expect

But here's the thing: It doesn't have to be this way.

There’s a better way to communicate with your audience, one that speaks directly to their pain points and makes them feel seen, heard, and understood.

A way that sets you apart from all the other voices in their inbox.

What you need to do is simple.

Start speaking to their pain, not around it.

When you touch on the struggles that keep your audience up at night, something powerful happens.

They start to feel like you're the one who gets them, the one who can lead them out of their pain and into the solution they've been searching for.

And the best part?

This isn’t as complicated as it sounds.

In fact, it’s a subtle twist on what you’re already doing.

You don’t need to rewrite every word…

Just rethink how you approach the conversation.

The Benefits of Speaking to Their Pain

When you start addressing your audience’s pain points directly, you’ll notice some major changes:

• Instant Connection: When you call out the struggles your audience is facing, they’ll feel an immediate bond with you. Suddenly, your emails won’t be just another message, they’ll feel like a lifeline.
• Stronger Engagement: People don’t just skim past emails that hit close to home. When you acknowledge their pain, they’ll stop, read, and even reply.
• Authority and Trust: The more you speak directly to their experience, the more they’ll see you as someone who truly understands. You’re not just another coach, you’re their coach.
• Increased Conversions: When your audience feels understood, they’re far more likely to take action. Whether it’s booking a call, signing up for a service, or simply replying to your email, the path to conversion becomes clear.
• Long-Term Loyalty: Clients who feel seen and understood stick around. They become loyal followers, returning to you for advice, guidance, and support because they trust you.

Objection Handling: “But I Don’t Want to Be Too Negative…”

I can already hear your concern: “Won’t this be too negative? I don’t want to dwell on their pain all the time.”

Here’s the key: You’re not dwelling on their pain. You’re acknowledging it.

If you don’t mind can I repeat this line?

Here’s the key: You’re not dwelling on their pain. You’re acknowledging it.

(I can't even tell you how important it is.)

By recognizing their struggles, you show empathy.

Literally you’re saying, “I understand where you are, and I know what it feels like to be stuck.”

Then, you follow that up by offering hope—a way out, a solution.

Remember, your audience doesn’t need to be convinced everything is perfect but they need to know you can lead them out of their imperfect situation.

How to Start Writing Emails that Resonate

Ready to make a change? Here’s how you can start writing emails that speak directly to your audience’s pain points:

1. Identify the Problem: What’s the number one issue your clients are dealing with? Write that down.
2. Acknowledge Their Struggle: In your next email, start by addressing the pain they’re likely feeling. Use real-life scenarios or examples to help them feel understood.
3. Offer Empathy: Let them know you get it. You’ve seen it before, you’ve helped others through it, and they’re not alone.
4. Present Hope: Show them that there is a way out. Whether it’s through your coaching or service, remind them that things can change, and you can help guide them there.

My Two Cents:

If you’re tired of your emails being ignored, it’s time to change your approach.

Stop sending generic advice and start speaking to the pain your audience is feeling.

When you do, you’ll see a powerful shift.

Not only will your audience feel connected to you, but they’ll also see you as the coach who understands their unique situation—and the one who can lead them to the solution they’ve been seeking.

Because at the end of the day, it’s not just about offering advice. It’s about offering empathy, connection, and hope.

Now go, write that next email—and make it count.