How to Write a Social Media Post

Your social media post has to speak the language of your target audience and be interesting enough to appeal to as many social media users as possible.

So, the question is: How do you create social media content for your business, even when you’re not a professional social media writer?

The answer is to hire a social media writer who is skilled and experienced. Aside from helping you create professional and effective social media posts, your social media writers will also save you time. But how much do you pay a social media content creator? Their rates differ depending on their level of experience and the amount of work involved.

Writing Professional Social Media Posts

As you prepare to interview potential social media writers, you’ll need to familiarize yourself with the most effective social media writing techniques. Knowing these will help you ask the right questions and choose people who will give you value for your money. Here are some important social media writing tips to have up your sleeve:

Speak the Social Media Language

The worst mistake you can make when writing social media content for your brand is to use the wrong kind of language. We recommend that you familiarize yourself with the way your target customers communicate across different social media platforms.

When you’re hiring writers for social media posting, ask them for samples of their work to ensure their language resonates with your target audience. They should use a manner of communicating that lets your target audience know that your brand cares about their needs and wants.

For instance, if your posts target senior-level executives, the language you use should speak to what they care about and match their level of expertise. This language is different from what you would use when addressing college students or stay-at-home moms.

Reach a Wide Audience

Aside from being relevant and interesting to your readers, your social media posts should be highly informative and factual. This calls for extensive research on the topics you’re writing about before you start writing.

So, even when you’re hiring social media writers, it’s important to check if they know how to research or that they have background knowledge on relevant topics. This is the only way your content can fully engage and appeal to your target audience.

Research helps you to know the true demographic data of your target audience. This way, you can create content that appeals to their deepest interests and offers solutions to their main challenges. This will generate more leads and increase your chances of making sales.

Keep It Short, Simple, and Sweet

Social media platforms are places where people go to socialize and learn new things about the world around them–so, it’s not an ideal place for writing long, tedious posts. Social media users are reportedly only interested in short, colorful posts that get straight to the point.

Your social media writers should be able to deliver your message in the shortest and simplest way possible, all while keeping the audience fully engaged. This shows your audience that you understand them and value their time.

Make It Colorful

Nobody has time to read boring text, which is why you should make every social media post as colorful as possible. You can achieve this by incorporating images, videos, graphs, charts, and animations into your posts. You should make sure that these extra components contribute to the overall objectives of the posts. 

Call to Action (CTA)

If you’re writing a social media post for marketing purposes, you need to add a CTA. This will prompt your target audience to purchase your product or service, or take any other intended action.

Otherwise, they’ll just read the post and move on, regardless of how enjoyable the content was. We recommend that you hire experienced social media content writers who know how to create a compelling CTA.

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Last updated July 17 , 2023

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This post is originally published in 2023 in LinkedIn