The LinkedIn Black Book for Hooks

The LinkedIn Black Book of Hooks

Social media is a powerful tool to reach your dream audience.

But, the truth is - most are doing it wrong.

With millions of posts shared every day, it is difficult to cut through all the noise.

Making matters worse, attention spans continue to shorten.

Capturing the attention of your audience is an art - not a skill.

Good content won't cut it anymore.

Effective distribution doesn't matter.

If you don't have a killer hook..

Your post is dead.

It will live forever in the content graveyard.

This is where the concept of writing persuasive hooks comes in.

A scroll-stopping hook is the single most important part of your post to engage your audience.

In this article, you will learn the:

Importance of Hooks

Pillars of Effective Hooks

Psychology of How Hooks Work

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Get tips to master the art of writing persuasive hooks.

You will be the new-age Hook-Picasso.

First - the Importance of Hooks.

As I mentioned earlier, social media overflowing with content.

A study by Statista 'pre-covid' reported over 4.2 billion, active social media users.

Today, that number is even higher.

Estimating 1% of users are Creators..

Would make 42,000,000 Creators!

Don't stop there.

Most creators post 5x a week.

That is over 210,000,000 posts!

Every week!

LinkedIn is starting to sound like Costco on a Sunday.

And guess what?

Everyone is giving samples out.

Every time I scroll, someone wants my email for 7 hook templates.

1 week of posts?

hmm..

How about a year of hooks?

Thats right.

Three-Hundred-Sixty-Five killer hook templates.

Actually..

Make it 371.

Sound like something you want?

We are dropping it. This week.

Never write another hook again.

After testing thousands of hooks for clients..

I have learned a lot. Failed a lot. Refined a lot.

I received many DMs asking for a solution like this.

It's going to make a big difference.

Especially to you freelancers and writers just starting.

Many of you create great content - that goes unseen.

That hits differently. Deep in my soul.

So, I picked the best, top performing, 371 of them.

For you. Then I thought, how would I use this?

Created an easy-to-use, simple spreadsheet.

Added some Performance tracking.

Color-coded it. Added Checkboxes.

Filters and categories.

It's Beautiful.

Modern day Leo..

DaVinci.. Not DeCaprio.

Yikes.

It's a writing game-changer.

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I can't wait to show you.

Follow me, so you don't miss it!

Morgan Black hit the bell!

Let's get back to it.

Most of you, know what a hook is.

But, some freshers might not.

In simple terms:

A hook is the first sentence or phrase of your social media post.

It aims to capture the reader's attention and encourages them to continue reading.

A great hook, though?

The reader won't have a choice.

By the end of your post, your reader should be buzzing.

Provoked..

Invested..

Ready to engage with your content.

Whether you are a:

Business looking to promote your product or service..

or a

Solopreneur building your brand..

Writing a compelling hook is crucial to driving engagement and generating interest.

Now that we've established the importance of hooks..

The Pillars of Effective Hooks are next:

The Personal Result Hook:

This type of hook is effective when you share personal experiences + results.

It makes your content relatable and encourages your audience to continue reading.

"How I transformed my life in 30 days with this one routine."

The Client Result Hook:

This type of hook is effective when you share results you achieved for clients.

It builds social proof and credibility.

Encouraging your audience to engage with your content.

"How our client increased revenue by 300% with this one strategy."

The Customer Result Hook:

This hook is effective when you share the results of your clients that use your product or service.

It builds trust and encourages your audience to consider your product or service.

"How our customers saved $1000 on their budget with this one technique."

Now that you learned how to write effective hooks..

It's time to help you master the art of writing persuasive hooks.

Tips for Writing Persuasive Hooks:

Be specific.

Specificity is key to creating interest in your content.

Avoid generic hooks that do not provide any tangible value.

Focus on providing specific value that your audience relates to.

Know Your Audience.

Understanding your target audience is crucial in writing effective hooks.

Their pain points, interests, and motivations.

This will help you craft hooks that resonate with them and encourage engagement.

Use Numbers.

Numbers create impact and drive influence.

Statistics and data in your hooks, make your content compelling.

Clear and Concise Wins.

Hooks should be short and to the point.

Avoid platitudes.

Long-winded hooks lose the reader's attention.

They will keep scrolling.

The best content in the world

Skipped..

Before even reading your post.

Aim for a hook that is one sentence long.

Have you ever picked up a book, and read the first sentences - only to find yourself unable to put it down?

Clicked on a link to an article and found yourself glued to the screen - unable to scroll away?

That's the power of hooks.

They are the key to captivating your audience.

The Psychology of Hooks:

What is it about hooks, that makes them so effective?

It's the way our brain processes information.

We are hard-wired for it.

When things are new, interesting, and relevant to our needs and desires..

The brain stops everything else.

When something fits this framework..

Our brain releases dopamine.

The feel-good chemical that motivates us to keep paying attention.

Hooks tap into this mechanism.

Triggering the reader with their needs or desires.

That is why it is so critical to crafting your hooks the right way.

I should be charging for this framework:

Engage your audience with a quality hook.

Tap into their emotions through effective writing.

Twist the knife. Agitate the emotional response.

Persuade through the idea of the solution.

Guide them to your solution.

The best one for them.

Overdeliver with your solution.

Do you want 7 templates for posts?

Or 365+ Killer Hooks That SLAY?

Exactly.

Now that you know how:

Grab your hooks and get to work.

Focus on your content and forget about writing hooks.

Want a discount? Comment below

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I am Morgan Black Founder of SAVAGE

I solve your biggest problems writing and creating content.

Follow me for game-changing content + killer solutions

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